Baozun Inc. (BZUN) Insider Trading
Directors, officers and holders of more than 10% of BZUN report their trades in its stock on SEC Form 4, within two business days. Each row below is one Form 4 transaction line. The one-letter code says what kind of transaction it was: only P (purchase) and S (sale) are open-market or private trades; awards, option exercises, tax withholding and gifts carry other codes.
Recent Form 4 transactions
The 50 most recent of 62 transactions on file: 40 with code P, 0 with code S and 10 with other codes.
| Date | Insider | Title | Code | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Oct 22, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 5,700 | $3.50 | $19,950 |
| Oct 21, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 5,700 | $3.50 | $19,950 |
| Oct 14, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 5,800 | $3.44 | $19,952 |
| Oct 13, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 5,800 | $3.47 | $20,126 |
| Oct 12, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 6,000 | $3.34 | $20,040 |
| Sep 21, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 6,900 | $2.85 | $19,665 |
| Sep 18, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 7,000 | $2.88 | $20,160 |
| Sep 17, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 7,100 | $2.84 | $20,164 |
| Sep 16, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 7,300 | $2.74 | $20,002 |
| Sep 15, 2026 | Wu Junhua | Chief Strategy Officer | P Purchase | 13,900 | $2.73 | $37,947 |
| Sep 15, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 7,300 | $2.72 | $19,856 |
| Sep 14, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 7,300 | $2.74 | $20,002 |
| Sep 2, 2026 | Wu Junhua | Chief Strategy Officer | P Purchase | 13,500 | $2.85 | $38,475 |
| Aug 28, 2026 | Yu Bin Helen | Director | M Exercise | 5,603 | Not measured | Not measured |
| Aug 28, 2026 | Yu Bin Helen | Director | A Award | 18,000 | Not measured | Not measured |
| Aug 28, 2026 | Yu Bin Helen | Director | M Exercise | 16,809 | Not measured | Not measured |
| Aug 28, 2026 | Qiu Wenbin | Chief Executive Officer | A Award | 174,000 | Not measured | Not measured |
| Jun 30, 2026 | Ye Changqing | Director | M Exercise | 51,809 | Not measured | Not measured |
| Jun 30, 2026 | Ye Changqing | Director | M Exercise | 17,269 | Not measured | Not measured |
| Jun 24, 2026 | Wu Junhua | Chief Strategy Officer | P Purchase | 29,000 | $2.85 | $82,650 |
| Jun 22, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.81 | $28,100 |
| Jun 18, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.77 | $27,700 |
| Jun 17, 2026 | Wu Junhua | Chief Strategy Officer | P Purchase | 18,500 | $2.84 | $52,540 |
| Jun 17, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.83 | $28,300 |
| Jun 16, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.72 | $27,200 |
| Jun 15, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.79 | $27,900 |
| Jun 12, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.72 | $27,200 |
| Jun 11, 2026 | Wu Junhua | Chief Strategy Officer | P Purchase | 18,000 | $2.69 | $48,420 |
| Jun 11, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.67 | $26,700 |
| Jun 10, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.64 | $26,400 |
| Jun 9, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.72 | $27,200 |
| Jun 8, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.77 | $27,700 |
| Jun 5, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.65 | $26,500 |
| Jun 4, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.67 | $26,700 |
| Jun 3, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.63 | $26,300 |
| Jun 2, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.69 | $26,900 |
| Jun 1, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.73 | $27,300 |
| Jun 1, 2026 | Wu Junhua | Chief Strategy Officer | P Purchase | 20,000 | $2.70 | $54,000 |
| May 29, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.57 | $25,700 |
| May 28, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.56 | $25,600 |
| May 28, 2026 | Wu Junhua | Chief Strategy Officer | P Purchase | 19,500 | $2.56 | $49,920 |
| May 27, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.58 | $25,800 |
| May 26, 2026 | Wu Junhua | Chief Strategy Officer | P Purchase | 10,000 | $2.55 | $25,500 |
| May 26, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 10,000 | $2.55 | $25,500 |
| May 21, 2026 | YU BIN | Director | A Award | 24,000 | Not measured | Not measured |
| May 21, 2026 | Chan Yiu Pong | Director | A Award | 42,000 | Not measured | Not measured |
| May 21, 2026 | Hsia Hsien-Chieng Steve | Director | A Award | 42,000 | Not measured | Not measured |
| May 21, 2026 | Ye Changqing | Director | A Award | 42,000 | Not measured | Not measured |
| Apr 17, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 16,000 | $3.14 | $50,240 |
| Apr 16, 2026 | Qiu Wenbin | Chief Executive Officer | P Purchase | 17,500 | $2.84 | $49,700 |
The full Form 4 history is on the BZUN company page (Insider Trades card, View all).
Questions about this data
Which insider transactions are open-market trades?
Code P (open market or private purchase) and code S (open market or private sale). Code F is shares withheld to pay tax on vesting stock, A is an award from the company, M and X are option exercises and G is a gift. None of those is the insider choosing to buy or sell in the market.
How quickly are insider trades reported?
A Form 4 is due before the end of the second business day after the trade. The date shown is the transaction date from the form.
Who has to file Form 4?
Officers, directors and beneficial owners of more than 10% of a class of the company’s registered equity, under Section 16 of the Securities Exchange Act.
Look up any code in the Form 4 transaction code reference, or read Form 4 codes explained.