Viant Technology Inc. (DSP) Insider Trading
Directors, officers and holders of more than 10% of DSP report their trades in its stock on SEC Form 4, within two business days. Each row below is one Form 4 transaction line. The one-letter code says what kind of transaction it was: only P (purchase) and S (sale) are open-market or private trades; awards, option exercises, tax withholding and gifts carry other codes.
Recent Form 4 transactions
The 50 most recent of 285 transactions on file: 0 with code P, 27 with code S and 23 with other codes.
| Date | Insider | Title | Code | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Oct 13, 2026 | MADDEN LARRY | Chief Financial Officer | S Sale | 20,711 | $13.14 | $272,060 |
| Sep 18, 2026 | MADDEN LARRY | Chief Financial Officer | S Sale | 14,602 | $12.10 | $176,735 |
| Sep 16, 2026 | MADDEN LARRY | Chief Financial Officer | S Sale | 17,042 | $12.52 | $213,284 |
| Sep 10, 2026 | Vanderhook Christopher | Chief Operating Officer | D Disposition | 8,636 | $12.74 | $110,023 |
| Sep 10, 2026 | Vanderhook Timothy | CEO and Chairman | D Disposition | 8,636 | $12.74 | $110,023 |
| Sep 10, 2026 | MADDEN LARRY | Chief Financial Officer | F Tax Payment | 24,016 | $12.74 | $305,964 |
| Aug 11, 2026 | MADDEN LARRY | Chief Financial Officer | S Sale | 26,020 | $13.03 | $338,944 |
| Aug 11, 2026 | MADDEN LARRY | Chief Financial Officer | S Sale | 1,431 | $13.68 | $19,570 |
| Aug 10, 2026 | Abrahams Craig Justin | Director | A Award | 10,720 | Not measured | Not measured |
| Aug 10, 2026 | Abrahams Craig Justin | Director | A Award | 28,389 | Not measured | Not measured |
| Jul 23, 2026 | Vanderhook Christopher | Chief Operating Officer | S Sale | 4,304 | $10.47 | $45,065 |
| Jul 23, 2026 | Capital V LLC | 10% Owner | S Sale | 12,912 | $10.47 | $135,194 |
| Jul 23, 2026 | Vanderhook Timothy | CEO and Chairman | S Sale | 4,304 | $10.47 | $45,065 |
| Jul 23, 2026 | MADDEN LARRY | Chief Financial Officer | S Sale | 2,814 | $10.69 | $30,070 |
| Jul 22, 2026 | Vanderhook Timothy | CEO and Chairman | S Sale | 5,000 | $11.03 | $55,173 |
| Jul 22, 2026 | Vanderhook Christopher | Chief Operating Officer | S Sale | 5,000 | $11.03 | $55,173 |
| Jul 22, 2026 | Capital V LLC | 10% Owner | S Sale | 15,000 | $11.03 | $165,519 |
| Jul 21, 2026 | Vanderhook Christopher | Chief Operating Officer | A Award | 12,500 | Not measured | Not measured |
| Jul 21, 2026 | Capital V LLC | 10% Owner | M Exercise | 37,500 | Not measured | Not measured |
| Jul 21, 2026 | Vanderhook Christopher | Chief Operating Officer | M Exercise | 12,500 | Not measured | Not measured |
| Jul 21, 2026 | Capital V LLC | 10% Owner | S Sale | 9,588 | $11.70 | $112,220 |
| Jul 21, 2026 | Capital V LLC | 10% Owner | D Disposition | 37,500 | Not measured | Not measured |
| Jul 21, 2026 | Capital V LLC | 10% Owner | M Exercise | 37,500 | Not measured | Not measured |
| Jul 21, 2026 | Vanderhook Christopher | Chief Operating Officer | S Sale | 3,196 | $11.70 | $37,407 |
| Jul 21, 2026 | Vanderhook Timothy | CEO and Chairman | D Disposition | 12,500 | Not measured | Not measured |
| Jul 21, 2026 | Vanderhook Timothy | CEO and Chairman | M Exercise | 12,500 | Not measured | Not measured |
| Jul 21, 2026 | Vanderhook Christopher | Chief Operating Officer | D Disposition | 12,500 | Not measured | Not measured |
| Jul 21, 2026 | Vanderhook Timothy | CEO and Chairman | M Exercise | 12,500 | Not measured | Not measured |
| Jul 21, 2026 | Vanderhook Timothy | CEO and Chairman | S Sale | 3,196 | $11.70 | $37,407 |
| Jul 8, 2026 | MADDEN LARRY | Chief Financial Officer | S Sale | 11,273 | $12.69 | $143,110 |
| Jul 7, 2026 | MADDEN LARRY | Chief Financial Officer | S Sale | 9,149 | $12.86 | $117,664 |
| Jul 6, 2026 | MADDEN LARRY | Chief Financial Officer | S Sale | 10,097 | $12.78 | $128,999 |
| Jun 18, 2026 | Vanderhook Timothy | CEO and Chairman | S Sale | 2,500 | $10.96 | $27,412 |
| Jun 18, 2026 | Vanderhook Christopher | Chief Operating Officer | S Sale | 2,500 | $10.96 | $27,412 |
| Jun 18, 2026 | Capital V LLC | 10% Owner | S Sale | 7,500 | $10.96 | $82,235 |
| Jun 17, 2026 | Capital V LLC | 10% Owner | S Sale | 15,000 | $11.09 | $166,326 |
| Jun 17, 2026 | Vanderhook Timothy | CEO and Chairman | S Sale | 5,000 | $11.09 | $55,442 |
| Jun 17, 2026 | Vanderhook Christopher | Chief Operating Officer | S Sale | 5,000 | $11.09 | $55,442 |
| Jun 16, 2026 | Vanderhook Christopher | Chief Operating Officer | M Exercise | 12,500 | Not measured | Not measured |
| Jun 16, 2026 | Vanderhook Christopher | Chief Operating Officer | D Disposition | 12,500 | Not measured | Not measured |
| Jun 16, 2026 | Vanderhook Christopher | Chief Operating Officer | S Sale | 5,000 | $11.17 | $55,857 |
| Jun 16, 2026 | Vanderhook Timothy | CEO and Chairman | M Exercise | 12,500 | Not measured | Not measured |
| Jun 16, 2026 | Capital V LLC | 10% Owner | M Exercise | 37,500 | Not measured | Not measured |
| Jun 16, 2026 | Vanderhook Timothy | CEO and Chairman | D Disposition | 12,500 | Not measured | Not measured |
| Jun 16, 2026 | Vanderhook Christopher | Chief Operating Officer | M Exercise | 12,500 | Not measured | Not measured |
| Jun 16, 2026 | Capital V LLC | 10% Owner | D Disposition | 37,500 | Not measured | Not measured |
| Jun 16, 2026 | Vanderhook Timothy | CEO and Chairman | S Sale | 5,000 | $11.17 | $55,857 |
| Jun 16, 2026 | Capital V LLC | 10% Owner | S Sale | 15,000 | $11.17 | $167,571 |
| Jun 16, 2026 | Vanderhook Timothy | CEO and Chairman | M Exercise | 12,500 | Not measured | Not measured |
| Jun 16, 2026 | Capital V LLC | 10% Owner | M Exercise | 37,500 | Not measured | Not measured |
The full Form 4 history is on the DSP company page (Insider Trades card, View all).
Questions about this data
Which insider transactions are open-market trades?
Code P (open market or private purchase) and code S (open market or private sale). Code F is shares withheld to pay tax on vesting stock, A is an award from the company, M and X are option exercises and G is a gift. None of those is the insider choosing to buy or sell in the market.
How quickly are insider trades reported?
A Form 4 is due before the end of the second business day after the trade. The date shown is the transaction date from the form.
Who has to file Form 4?
Officers, directors and beneficial owners of more than 10% of a class of the company’s registered equity, under Section 16 of the Securities Exchange Act.
Look up any code in the Form 4 transaction code reference, or read Form 4 codes explained.