Lifevantage Corp (LFVN) Insider Trading
Directors, officers and holders of more than 10% of LFVN report their trades in its stock on SEC Form 4, within two business days. Each row below is one Form 4 transaction line. The one-letter code says what kind of transaction it was: only P (purchase) and S (sale) are open-market or private trades; awards, option exercises, tax withholding and gifts carry other codes.
Recent Form 4 transactions
The 50 most recent of 180 transactions on file: 8 with code P, 6 with code S and 36 with other codes.
| Date | Insider | Title | Code | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Oct 7, 2026 | Aure Carl | Chief Financial Officer | A Award | 53,623 | Not measured | Not measured |
| Oct 7, 2026 | Cunningham Kristen | Chief Sales Officer | A Award | 32,850 | Not measured | Not measured |
| Oct 7, 2026 | Moorehead Terrence | President and CEO | A Award | 289,855 | Not measured | Not measured |
| Oct 7, 2026 | Moorehead Terrence | President and CEO | A Award | 193,237 | Not measured | Not measured |
| Oct 7, 2026 | Cunningham Kristen | Chief Sales Officer | A Award | 49,275 | Not measured | Not measured |
| Oct 7, 2026 | Aure Carl | Chief Financial Officer | A Award | 35,749 | Not measured | Not measured |
| Oct 1, 2026 | Cunningham Kristen | Chief Sales Officer | F Tax Payment | 637 | $6.24 | $3,975 |
| Oct 1, 2026 | Aure Carl | Chief Financial Officer | F Tax Payment | 460 | $6.24 | $2,870 |
| Sep 15, 2026 | Lewis Darwin | Director | P Purchase | 976 | $6.22 | $6,071 |
| Sep 14, 2026 | Cunningham Kristen | Chief Sales Officer | S Sale | 8,901 | $6.18 | $55,008 |
| Sep 11, 2026 | Cunningham Kristen | Chief Sales Officer | S Sale | 100 | $6.41 | $641 |
| Sep 10, 2026 | Cunningham Kristen | Chief Sales Officer | F Tax Payment | 2,254 | $6.37 | $14,358 |
| Sep 10, 2026 | Aure Carl | Chief Financial Officer | F Tax Payment | 1,869 | $6.37 | $11,906 |
| Aug 6, 2026 | Moorehead Terrence | President and CEO | A Award | 540,123 | Not measured | Not measured |
| Aug 6, 2026 | Moorehead Terrence | President and CEO | A Award | 308,642 | Not measured | Not measured |
| Jul 1, 2026 | Cunningham Kristen | Chief Sales Officer | F Tax Payment | 1,717 | $6.25 | $10,731 |
| Jul 1, 2026 | Aure Carl | Chief Financial Officer | F Tax Payment | 1,361 | $6.25 | $8,506 |
| Jul 1, 2026 | Neufeld Alissa | General Counsel | F Tax Payment | 1,342 | $6.25 | $8,388 |
| Jun 15, 2026 | Lewis Darwin | Director | P Purchase | 705 | $8.60 | $6,059 |
| Jun 3, 2026 | BEINDORFF MICHAEL A | Director | S Sale | 10,000 | $8.55 | $85,459 |
| Apr 1, 2026 | Cunningham Kristen | Chief Sales Officer | F Tax Payment | 1,928 | $4.20 | $8,098 |
| Apr 1, 2026 | Neufeld Alissa | General Counsel | F Tax Payment | 1,446 | $4.20 | $6,073 |
| Apr 1, 2026 | Aure Carl | Chief Financial Officer | F Tax Payment | 1,527 | $4.20 | $6,413 |
| Apr 1, 2026 | Fife Steven R | President and CEO | F Tax Payment | 8,180 | $4.20 | $34,356 |
| Mar 16, 2026 | Lewis Darwin | Director | P Purchase | 1,055 | $5.23 | $5,518 |
| Mar 2, 2026 | Dayton Judd | Director | P Purchase | 10,500 | $4.53 | $47,565 |
| Feb 27, 2026 | Dayton Judd | Director | P Purchase | 18,097 | $4.63 | $83,789 |
| Feb 26, 2026 | Dayton Judd | Director | P Purchase | 4,600 | $4.58 | $21,068 |
| Feb 9, 2026 | Lewis Darwin | Director | P Purchase | 3,955 | $5.22 | $20,651 |
| Jan 1, 2026 | Fife Steven R | President and CEO | F Tax Payment | 9,169 | $6.16 | $56,481 |
| Jan 1, 2026 | Neufeld Alissa | General Counsel | F Tax Payment | 1,445 | $6.16 | $8,901 |
| Jan 1, 2026 | Cunningham Kristen | Chief Sales Officer | F Tax Payment | 1,926 | $6.16 | $11,864 |
| Jan 1, 2026 | Aure Carl | Chief Financial Officer | F Tax Payment | 1,527 | $6.16 | $9,406 |
| Dec 23, 2025 | Thompson Todd | Chief Information Officer | F Tax Payment | 601 | $6.23 | $3,744 |
| Dec 15, 2025 | Lewis Darwin | Director | P Purchase | 805 | $6.54 | $5,265 |
| Nov 25, 2025 | BEINDORFF MICHAEL A | Director | G Gift | 7,819 | Not measured | Not measured |
| Nov 25, 2025 | BEINDORFF MICHAEL A | Director | G Gift | 7,819 | Not measured | Not measured |
| Nov 19, 2025 | BEINDORFF MICHAEL A | Director | S Sale | 12,607 | $6.42 | $80,934 |
| Nov 7, 2025 | BEINDORFF MICHAEL A | Director | S Sale | 35,000 | $6.92 | $242,253 |
| Nov 7, 2025 | BEINDORFF MICHAEL A | Director | S Sale | 1,000 | $7.33 | $7,330 |
| Nov 6, 2025 | Lewis Darwin | Director | A Award | 13,531 | $7.76 | $105,001 |
| Nov 6, 2025 | Dayton Judd | Director | A Award | 13,531 | $7.76 | $105,001 |
| Nov 6, 2025 | BEINDORFF MICHAEL A | Director | A Award | 13,531 | $7.76 | $105,001 |
| Nov 6, 2025 | Greer Raymond B | Director | A Award | 13,531 | $7.76 | $105,001 |
| Nov 6, 2025 | Latham Cynthia | Director | A Award | 13,531 | $7.76 | $105,001 |
| Nov 6, 2025 | Anbalagan Rajendran | Director | A Award | 13,531 | $7.76 | $105,001 |
| Oct 1, 2025 | Boyster Julie | Chief Marketing Officer | F Tax Payment | 1,835 | $9.56 | $17,543 |
| Oct 1, 2025 | Neufeld Alissa | General Counsel | F Tax Payment | 1,283 | $9.56 | $12,265 |
| Oct 1, 2025 | Fife Steven R | President and CEO | F Tax Payment | 8,181 | $9.56 | $78,210 |
| Oct 1, 2025 | Aure Carl | Chief Financial Officer | F Tax Payment | 1,361 | $9.56 | $13,011 |
The full Form 4 history is on the LFVN company page (Insider Trades card, View all).
Questions about this data
Which insider transactions are open-market trades?
Code P (open market or private purchase) and code S (open market or private sale). Code F is shares withheld to pay tax on vesting stock, A is an award from the company, M and X are option exercises and G is a gift. None of those is the insider choosing to buy or sell in the market.
How quickly are insider trades reported?
A Form 4 is due before the end of the second business day after the trade. The date shown is the transaction date from the form.
Who has to file Form 4?
Officers, directors and beneficial owners of more than 10% of a class of the company’s registered equity, under Section 16 of the Securities Exchange Act.
Look up any code in the Form 4 transaction code reference, or read Form 4 codes explained.