Vital Farms, Inc. (VITL) Insider Trading
Directors, officers and holders of more than 10% of VITL report their trades in its stock on SEC Form 4, within two business days. Each row below is one Form 4 transaction line. The one-letter code says what kind of transaction it was: only P (purchase) and S (sale) are open-market or private trades; awards, option exercises, tax withholding and gifts carry other codes.
Recent Form 4 transactions
The 50 most recent of 257 transactions on file: 12 with code P, 0 with code S and 38 with other codes.
| Date | Insider | Title | Code | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Sep 16, 2026 | Van Hoven Reena Chauhan | Chief People Officer | F Tax Payment | 344 | $10.03 | $3,450 |
| Sep 2, 2026 | Holland Joseph Michael | Chief Supply Chain Officer | F Tax Payment | 412 | $10.12 | $4,169 |
| Jun 10, 2026 | Ruiz Gisel | Director | A Award | 10,436 | Not measured | Not measured |
| Jun 10, 2026 | Post Denny Marie | Director | A Award | 10,436 | Not measured | Not measured |
| Jun 10, 2026 | Cyr William B. | Director | A Award | 10,436 | Not measured | Not measured |
| Jun 10, 2026 | Flanagan Glenda J | Director | A Award | 10,436 | Not measured | Not measured |
| Jun 10, 2026 | Kennedy Kelly J. | Director | A Award | 10,436 | Not measured | Not measured |
| Jun 10, 2026 | Khoury Karl | Director | A Award | 10,436 | Not measured | Not measured |
| Jun 10, 2026 | Amoo-Gottfried Kofi Owusu | Director | A Award | 10,436 | Not measured | Not measured |
| May 19, 2026 | Van Hoven Reena Chauhan | Chief People Officer | P Purchase | 2,242 | $8.92 | $19,999 |
| May 18, 2026 | Flanagan Glenda J | Director | P Purchase | 6,100 | $8.33 | $50,813 |
| May 15, 2026 | Coon Stephanie | Chief Strategy Officer | A Award | 500 | $7.21 | $3,605 |
| May 15, 2026 | Wrede Thilo | Chief Financial Officer | A Award | 500 | $7.21 | $3,605 |
| May 15, 2026 | Amoo-Gottfried Kofi Owusu | Director | P Purchase | 2,375 | $8.45 | $20,069 |
| May 15, 2026 | Pappas Peter Nicholas | CSO and President, Eggs | A Award | 395 | $7.21 | $2,848 |
| May 15, 2026 | Coon Stephanie | Chief Strategy Officer | P Purchase | 5,895 | $8.42 | $49,636 |
| May 15, 2026 | Diez-Canseco Russell | President, CEO & Exec. Chair | A Award | 500 | $7.21 | $3,605 |
| May 15, 2026 | Bal Joanne | CLO, Secy. & Head of Impact | A Award | 500 | $7.21 | $3,605 |
| May 14, 2026 | Kennedy Kelly J. | Director | P Purchase | 2,500 | $8.40 | $21,000 |
| May 14, 2026 | McKeon Kathryn | CMO and GM, Butter | P Purchase | 604 | $8.28 | $5,001 |
| May 14, 2026 | Pappas Peter Nicholas | CSO and President, Eggs | P Purchase | 3,500 | $8.51 | $29,785 |
| May 14, 2026 | Cyr William B. | Director | P Purchase | 6,000 | $8.52 | $51,120 |
| May 14, 2026 | Holland Joseph Michael | Chief Supply Chain Officer | P Purchase | 12,484 | $8.00 | $99,872 |
| May 13, 2026 | Post Denny Marie | Director | P Purchase | 3,000 | $8.23 | $24,690 |
| May 13, 2026 | Ruiz Gisel | Director | P Purchase | 6,151 | $8.13 | $50,008 |
| Mar 18, 2026 | Wrede Thilo | Chief Financial Officer | F Tax Payment | 3,192 | $15.70 | $50,114 |
| Mar 16, 2026 | McKeon Kathryn | CMO and GM, Butter | F Tax Payment | 928 | $17.21 | $15,971 |
| Mar 16, 2026 | Bal Joanne | CLO, Secy. & Head of Impact | F Tax Payment | 1,061 | $17.21 | $18,260 |
| Mar 16, 2026 | Diez-Canseco Russell | President, CEO & Exec. Chair | F Tax Payment | 4,798 | $17.21 | $82,574 |
| Mar 16, 2026 | Pappas Peter Nicholas | CSO and President, Eggs | F Tax Payment | 928 | $17.21 | $15,971 |
| Mar 16, 2026 | Coon Stephanie | Chief Strategy Officer | F Tax Payment | 928 | $17.21 | $15,971 |
| Mar 12, 2026 | McKeon Kathryn | CMO and GM, Butter | F Tax Payment | 1,683 | $17.62 | $29,654 |
| Mar 12, 2026 | Bal Joanne | CLO, Secy. & Head of Impact | F Tax Payment | 1,586 | $17.62 | $27,945 |
| Mar 12, 2026 | Diez-Canseco Russell | President, CEO & Exec. Chair | F Tax Payment | 11,886 | $17.62 | $209,431 |
| Mar 12, 2026 | Pappas Peter Nicholas | CSO and President, Eggs | F Tax Payment | 1,402 | $17.62 | $24,703 |
| Mar 12, 2026 | Wrede Thilo | Chief Financial Officer | F Tax Payment | 2,240 | $17.62 | $39,469 |
| Mar 12, 2026 | Coon Stephanie | Chief Strategy Officer | F Tax Payment | 1,625 | $17.62 | $28,633 |
| Mar 9, 2026 | Khoury Karl | Director | P Purchase | 5,000 | $18.45 | $92,250 |
| Mar 5, 2026 | McKeon Kathryn | CMO and GM, Butter | A Award | 15,184 | Not measured | Not measured |
| Mar 5, 2026 | Bal Joanne | CLO, Secy. & Head of Impact | A Award | 15,184 | Not measured | Not measured |
| Mar 5, 2026 | Holland Joseph Michael | Chief Supply Chain Officer | A Award | 15,184 | Not measured | Not measured |
| Mar 5, 2026 | Diez-Canseco Russell | President, CEO & Exec. Chair | A Award | 75,415 | Not measured | Not measured |
| Mar 5, 2026 | Coon Stephanie | Chief Strategy Officer | A Award | 13,675 | Not measured | Not measured |
| Mar 5, 2026 | Pappas Peter Nicholas | CSO and President, Eggs | A Award | 19,558 | Not measured | Not measured |
| Mar 5, 2026 | OHAYER MATTHEW | 10% Owner | A Award | 5,530 | Not measured | Not measured |
| Mar 5, 2026 | Wrede Thilo | Chief Financial Officer | A Award | 25,138 | Not measured | Not measured |
| Mar 5, 2026 | Van Hoven Reena Chauhan | Chief People Officer | A Award | 13,675 | Not measured | Not measured |
| Mar 4, 2026 | Diez-Canseco Russell | President, CEO & Exec. Chair | F Tax Payment | 2,855 | $20.30 | $57,957 |
| Mar 4, 2026 | Holland Joseph Michael | Chief Supply Chain Officer | F Tax Payment | 969 | $20.30 | $19,671 |
| Mar 4, 2026 | Coon Stephanie | Chief Strategy Officer | F Tax Payment | 745 | $20.30 | $15,124 |
The full Form 4 history is on the VITL company page (Insider Trades card, View all).
Questions about this data
Which insider transactions are open-market trades?
Code P (open market or private purchase) and code S (open market or private sale). Code F is shares withheld to pay tax on vesting stock, A is an award from the company, M and X are option exercises and G is a gift. None of those is the insider choosing to buy or sell in the market.
How quickly are insider trades reported?
A Form 4 is due before the end of the second business day after the trade. The date shown is the transaction date from the form.
Who has to file Form 4?
Officers, directors and beneficial owners of more than 10% of a class of the company’s registered equity, under Section 16 of the Securities Exchange Act.
Look up any code in the Form 4 transaction code reference, or read Form 4 codes explained.