Wayfair Inc. (W) Insider Trading
Directors, officers and holders of more than 10% of W report their trades in its stock on SEC Form 4, within two business days. Each row below is one Form 4 transaction line. The one-letter code says what kind of transaction it was: only P (purchase) and S (sale) are open-market or private trades; awards, option exercises, tax withholding and gifts carry other codes.
Recent Form 4 transactions
The 50 most recent of 599 transactions on file: 0 with code P, 29 with code S and 21 with other codes.
| Date | Insider | Title | Code | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Oct 29, 2026 | Blotner Jon | Pres., Commercial & Operations | S Sale | 500 | $120.00 | $60,000 |
| Oct 20, 2026 | Tan Fiona | Chief Technology Officer | S Sale | 8,000 | $115.00 | $920,000 |
| Oct 15, 2026 | Blotner Jon | Pres., Commercial & Operations | S Sale | 546 | $110.00 | $60,060 |
| Oct 15, 2026 | Shah Niraj | Chief Executive Officer | S Sale | 44,893 | $111.62 | $5,010,957 |
| Oct 15, 2026 | Conine Steven | Director | S Sale | 21,577 | $112.47 | $2,426,765 |
| Oct 15, 2026 | Shah Niraj | Chief Executive Officer | S Sale | 22,904 | $112.44 | $2,575,326 |
| Oct 15, 2026 | Conine Steven | Director | S Sale | 49,266 | $110.36 | $5,436,996 |
| Oct 15, 2026 | Conine Steven | Director | S Sale | 46,157 | $111.64 | $5,152,967 |
| Oct 15, 2026 | Shah Niraj | Chief Executive Officer | S Sale | 49,203 | $110.36 | $5,430,043 |
| Oct 12, 2026 | Conine Steven | Director | S Sale | 15,599 | $106.68 | $1,664,101 |
| Oct 12, 2026 | Conine Steven | Director | S Sale | 39,106 | $105.81 | $4,137,806 |
| Oct 12, 2026 | Shah Niraj | Chief Executive Officer | S Sale | 594 | $107.31 | $63,742 |
| Oct 12, 2026 | Conine Steven | Director | S Sale | 5,050 | $103.66 | $523,483 |
| Oct 12, 2026 | Conine Steven | Director | S Sale | 594 | $107.31 | $63,742 |
| Oct 12, 2026 | Shah Niraj | Chief Executive Officer | S Sale | 39,108 | $105.81 | $4,138,017 |
| Oct 12, 2026 | Shah Niraj | Chief Executive Officer | S Sale | 15,597 | $106.68 | $1,663,888 |
| Oct 12, 2026 | Shah Niraj | Chief Executive Officer | S Sale | 5,050 | $103.66 | $523,483 |
| Oct 12, 2026 | Shah Niraj | Chief Executive Officer | S Sale | 8,651 | $104.91 | $907,576 |
| Oct 12, 2026 | Conine Steven | Director | S Sale | 8,651 | $104.91 | $907,576 |
| Oct 2, 2026 | Blotner Jon | Pres., Commercial & Operations | S Sale | 6,056 | $104.13 | $630,611 |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | M Exercise | 182 | Not measured | Not measured |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | M Exercise | 392 | Not measured | Not measured |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | F Tax Payment | 11,340 | $101.37 | $1,149,536 |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | M Exercise | 22,942 | Not measured | Not measured |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | M Exercise | 327 | Not measured | Not measured |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | M Exercise | 219 | Not measured | Not measured |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | M Exercise | 22,429 | Not measured | Not measured |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | M Exercise | 22,429 | Not measured | Not measured |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | M Exercise | 219 | Not measured | Not measured |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | M Exercise | 428 | Not measured | Not measured |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | M Exercise | 1,199 | Not measured | Not measured |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | M Exercise | 27,073 | Not measured | Not measured |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | F Tax Payment | 14,357 | $101.37 | $1,455,369 |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | M Exercise | 22,942 | Not measured | Not measured |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | S Sale | 7,000 | $102.18 | $715,260 |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | M Exercise | 327 | Not measured | Not measured |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | M Exercise | 182 | Not measured | Not measured |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | M Exercise | 1,199 | Not measured | Not measured |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | F Tax Payment | 11,348 | $101.37 | $1,150,347 |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | M Exercise | 392 | Not measured | Not measured |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | M Exercise | 27,073 | Not measured | Not measured |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | M Exercise | 428 | Not measured | Not measured |
| Sep 14, 2026 | Conine Steven | Director | S Sale | 4,102 | $102.40 | $420,045 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | S Sale | 4,485 | $98.27 | $440,741 |
| Sep 14, 2026 | Conine Steven | Director | S Sale | 7,654 | $103.39 | $791,347 |
| Sep 14, 2026 | Conine Steven | Director | S Sale | 4,801 | $100.39 | $481,972 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | S Sale | 4,558 | $99.34 | $452,792 |
| Sep 14, 2026 | Conine Steven | Director | S Sale | 3,525 | $101.43 | $357,541 |
| Sep 14, 2026 | Conine Steven | Director | S Sale | 19,159 | $104.42 | $2,000,583 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | S Sale | 7,434 | $106.09 | $788,673 |
The full Form 4 history is on the W company page (Insider Trades card, View all).
Questions about this data
Which insider transactions are open-market trades?
Code P (open market or private purchase) and code S (open market or private sale). Code F is shares withheld to pay tax on vesting stock, A is an award from the company, M and X are option exercises and G is a gift. None of those is the insider choosing to buy or sell in the market.
How quickly are insider trades reported?
A Form 4 is due before the end of the second business day after the trade. The date shown is the transaction date from the form.
Who has to file Form 4?
Officers, directors and beneficial owners of more than 10% of a class of the company’s registered equity, under Section 16 of the Securities Exchange Act.
Look up any code in the Form 4 transaction code reference, or read Form 4 codes explained.