Steven Yi

CIK: 0001829946

Transaction Breakdown

Open Market Buys (P)0 (0.0%)

High conviction signal

Open Market Sales (S)91 (90.1%)

Position reduction

Option Exercises (M)6 (5.9%)

Derivative conversions

Awards (A)4 (4.0%)

Compensation grants

Other (G, F, J, C, D, …)0 (0.0%)

Gifts, tax withholding, conversions, dispositions to the issuer and other codes

Companies & Roles (2)

MAX

MediaAlpha, Inc.

DirectorOfficer

WTM

WHITE MOUNTAINS INSURANCE GROUP LTD

Director

Discretionary Trading P&L

Holdings

Transaction History (101 total)

MAX
MediaAlpha, Inc.
Oct 9, 2026
Sale(S)
Direct
2K shares at avg. $11.01$22K
MAX
MediaAlpha, Inc.
Oct 8, 2026
Sale(S)
Direct
24K shares at avg. $10.04$241K
MAX
MediaAlpha, Inc.
Sep 1, 2026
Sale(S)
Direct
48K shares at avg. $12.38$594K
MAX
MediaAlpha, Inc.
Aug 3, 2026
Sale(S)
Direct
72K shares at avg. $12.64$910K
MAX
MediaAlpha, Inc.
Jul 17, 2026
Sale(S)
Direct
12.3K shares at avg. $14.20$175K
MAX
MediaAlpha, Inc.
Jul 16, 2026
Sale(S)
Direct
82.5K shares at avg. $14.39$1.2M
MAX
MediaAlpha, Inc.
Jul 15, 2026
Sale(S)
Direct
114.3K shares at avg. $14.17$1.6M
MAX
MediaAlpha, Inc.
Jul 14, 2026
Sale(S)
Direct
37.7K shares at avg. $14.06$530K
MAX
MediaAlpha, Inc.
Jul 13, 2026
Sale(S)
Direct
9.5K shares at avg. $14.05$133K
MAX
MediaAlpha, Inc.
Jul 7, 2026
Sale(S)
Direct
26.5K shares at avg. $14.07$372K
MAX
MediaAlpha, Inc.
Jul 6, 2026
Sale(S)
Direct
17.3K shares at avg. $14.01$242K
MAX
MediaAlpha, Inc.
Jul 1, 2026
Sale(S)
Direct
96K shares at avg. $12.90$1.2M
MAX
MediaAlpha, Inc.
Jun 16, 2026
Sale(S)
Direct
24K shares at avg. $10.01$240K
MAX
MediaAlpha, Inc.
May 6, 2026
Sale(S)
Direct
4K shares at avg. $9.14$37K
MAX
MediaAlpha, Inc.
May 5, 2026
Sale(S)
Direct
4K shares at avg. $8.93$36K
MAX
MediaAlpha, Inc.
May 4, 2026
Sale(S)
Direct
4K shares at avg. $9.05$36K
MAX
MediaAlpha, Inc.
Apr 29, 2026
Sale(S)
Direct
26.7K shares at avg. $10.00$267K
MAX
MediaAlpha, Inc.
Apr 28, 2026
Sale(S)
Direct
6.6K shares at avg. $10.00$66K
MAX
MediaAlpha, Inc.
Apr 27, 2026
Sale(S)
Direct
33.7K shares at avg. $9.99$336K
MAX
MediaAlpha, Inc.
Apr 22, 2026
Sale(S)
Direct
4K shares at avg. $9.88$40K
MAX
MediaAlpha, Inc.
Apr 21, 2026
Sale(S)
Direct
16K shares at avg. $10.08$162K
MAX
MediaAlpha, Inc.
Apr 20, 2026
Sale(S)
Direct
28.5K shares at avg. $10.06$287K
MAX
MediaAlpha, Inc.
Apr 15, 2026
Sale(S)
Direct
4K shares at avg. $9.68$39K
MAX
MediaAlpha, Inc.
Apr 14, 2026
Sale(S)
Direct
4K shares at avg. $9.47$38K
MAX
MediaAlpha, Inc.
Apr 13, 2026
Sale(S)
Direct
4K shares at avg. $9.07$36K

		Type	Shares	Price		Ownership
Oct 9, 2026	MAX MediaAlpha, Inc.	Sale(S)	2,033	$11.01	$22,377	Direct
Oct 8, 2026	MAX MediaAlpha, Inc.	Sale(S)	24,000	$10.04	$240,943	Direct
Sep 1, 2026	MAX MediaAlpha, Inc.	Sale(S)	48,000	$12.38	$594,365	Direct
Aug 3, 2026	MAX MediaAlpha, Inc.	Sale(S)	72,000	$12.64	$909,994	Direct
Jul 17, 2026	MAX MediaAlpha, Inc.	Sale(S)	12,333	$14.20	$175,095	Direct
Jul 16, 2026	MAX MediaAlpha, Inc.	Sale(S)	82,457	$14.39	$1,186,564	Direct
Jul 15, 2026	MAX MediaAlpha, Inc.	Sale(S)	114,292	$14.17	$1,619,118	Direct
Jul 14, 2026	MAX MediaAlpha, Inc.	Sale(S)	37,701	$14.06	$530,004	Direct
Jul 13, 2026	MAX MediaAlpha, Inc.	Sale(S)	9,496	$14.05	$133,397	Direct
Jul 7, 2026	MAX MediaAlpha, Inc.	Sale(S)	26,467	$14.07	$372,452	Direct
Jul 6, 2026	MAX MediaAlpha, Inc.	Sale(S)	17,254	$14.01	$241,782	Direct
Jul 1, 2026	MAX MediaAlpha, Inc.	Sale(S)	96,000	$12.90	$1,238,669	Direct
Jun 16, 2026	MAX MediaAlpha, Inc.	Sale(S)	24,000	$10.01	$240,175	Direct
May 6, 2026	MAX MediaAlpha, Inc.	Sale(S)	4,000	$9.14	$36,545	Direct
May 5, 2026	MAX MediaAlpha, Inc.	Sale(S)	4,000	$8.93	$35,720	Direct
May 4, 2026	MAX MediaAlpha, Inc.	Sale(S)	4,000	$9.05	$36,200	Direct
Apr 29, 2026	MAX MediaAlpha, Inc.	Sale(S)	26,739	$10.00	$267,288	Direct
Apr 28, 2026	MAX MediaAlpha, Inc.	Sale(S)	6,565	$10.00	$65,651	Direct
Apr 27, 2026	MAX MediaAlpha, Inc.	Sale(S)	33,663	$9.99	$336,236	Direct
Apr 22, 2026	MAX MediaAlpha, Inc.	Sale(S)	4,000	$9.88	$39,503	Direct
Apr 21, 2026	MAX MediaAlpha, Inc.	Sale(S)	16,047	$10.08	$161,699	Direct
Apr 20, 2026	MAX MediaAlpha, Inc.	Sale(S)	28,543	$10.06	$287,014	Direct
Apr 15, 2026	MAX MediaAlpha, Inc.	Sale(S)	4,000	$9.68	$38,732	Direct
Apr 14, 2026	MAX MediaAlpha, Inc.	Sale(S)	4,000	$9.47	$37,880	Direct
Apr 13, 2026	MAX MediaAlpha, Inc.	Sale(S)	4,000	$9.07	$36,279	Direct

1-25 of 101 transactions

About Yi Steven

Yi Steven (SEC CIK 0001829946) files insider reports with the SEC as Director of MediaAlpha, Inc. (MAX) and Director of WHITE MOUNTAINS INSURANCE GROUP LTD (WTM).

Signal8 holds 43 ownership filings by Yi Steven, all Form 4s, filed between Nov 1, 2024 and Oct 9, 2026. Those filings report 101 transactions, from Oct 30, 2024 to Oct 9, 2026. Signal8's Form 4 history starts in Sep 2024.

The business address on Yi Steven's filings is in LOS ANGELES, CA.

Recent filings by Yi Steven

Oct 9, 2026: Open-market sale of MAX shares (Form 4, code S).
Oct 8, 2026: Open-market sale of MAX shares (Form 4, code S).
Sep 1, 2026: Open-market sale of MAX shares (Form 4, code S).
Aug 3, 2026: Open-market sale of MAX shares (Form 4, code S).
Jul 17, 2026: Open-market sale of MAX shares (Form 4, code S).

Other insiders filing for MediaAlpha, Inc. (MAX)

Yeh Kuanling Amy, Chief Technology Officer
Nonko Eugene, Director
Cramer Keith, Chief Revenue Officer
Sinanyan Tigran
COYNE JEFFREY B, GENERAL COUNSEL AND SECRETARY
Thompson Patrick Ryan

How to read Form 4 transaction codes