Diana Frost

CIK: 0002006401

Transaction Breakdown

Open Market Buys (P)0 (0.0%)

High conviction signal

Open Market Sales (S)2 (12.5%)

Position reduction

Option Exercises (M)0 (0.0%)

Derivative conversions

Awards (A)9 (56.3%)

Compensation grants

Other (G, F, J, C, D, …)5 (31.3%)

Gifts, tax withholding, conversions, dispositions to the issuer and other codes

Companies & Roles (2)

KHC

Kraft Heinz Co

Officer

Wayfair Inc.

Director

Discretionary Trading P&L

Holdings

Transaction History (16 total)

KHC
Kraft Heinz Co
Jun 18, 2026
Sale(S)
Direct
18.5K shares at avg. $23.05$427K
W
Wayfair Inc.
Mar 5, 2026
Award(A)
Direct
3.2K shares-
KHC
Kraft Heinz Co
Mar 1, 2026
Award(A)
Direct
13.2K shares-
KHC
Kraft Heinz Co
Mar 1, 2026
Tax Payment(F)
Direct
10.7K shares at avg. $24.61$263K
KHC
Kraft Heinz Co
Mar 1, 2026
Award(A)
Direct
40.4K shares-
W
Wayfair Inc.
Feb 2, 2026
Tax Payment(F)
Direct
548 shares at avg. $104.72$57K
W
Wayfair Inc.
Nov 3, 2025
Tax Payment(F)
Direct
548 shares at avg. $103.30$57K
W
Wayfair Inc.
Aug 1, 2025
Tax Payment(F)
Direct
548 shares at avg. $65.22$36K
W
Wayfair Inc.
May 2, 2025
Sale(S)
Direct
527 shares at avg. $32.54$17K
W
Wayfair Inc.
Mar 6, 2025
Award(A)
Direct
7.3K shares-
KHC
Kraft Heinz Co
Mar 1, 2025
Award(A)
Direct
1.6K shares at avg. $30.71$49K
KHC
Kraft Heinz Co
Mar 1, 2025
Award(A)
Direct
718 shares-
KHC
Kraft Heinz Co
Mar 1, 2025
Award(A)
Direct
5.8K shares-
KHC
Kraft Heinz Co
Mar 1, 2025
Tax Payment(F)
Direct
7.2K shares at avg. $30.71$220K
KHC
Kraft Heinz Co
Mar 1, 2025
Award(A)
Direct
19.3K shares-
KHC
Kraft Heinz Co
Mar 1, 2025
Award(A)
Direct
5.8K shares-

		Type	Shares	Price		Ownership
Jun 18, 2026	KHC Kraft Heinz Co	Sale(S)	18,502	$23.05	$426,532	Direct
Mar 5, 2026	W Wayfair Inc.	Award(A)	3,176	-	$0	Direct
Mar 1, 2026	KHC Kraft Heinz Co	Award(A)	13,194	-	$0	Direct
Mar 1, 2026	KHC Kraft Heinz Co	Tax Payment(F)	10,668	$24.61	$262,539	Direct
Mar 1, 2026	KHC Kraft Heinz Co	Award(A)	40,361	-	$0	Direct
Feb 2, 2026	W Wayfair Inc.	Tax Payment(F)	548	$104.72	$57,387	Direct
Nov 3, 2025	W Wayfair Inc.	Tax Payment(F)	548	$103.30	$56,608	Direct
Aug 1, 2025	W Wayfair Inc.	Tax Payment(F)	548	$65.22	$35,741	Direct
May 2, 2025	W Wayfair Inc.	Sale(S)	527	$32.54	$17,149	Direct
Mar 6, 2025	W Wayfair Inc.	Award(A)	7,299	-	-	Direct
Mar 1, 2025	KHC Kraft Heinz Co	Award(A)	1,592	$30.71	$48,890	Direct
Mar 1, 2025	KHC Kraft Heinz Co	Award(A)	718	-	-	Direct
Mar 1, 2025	KHC Kraft Heinz Co	Award(A)	5,817	-	-	Direct
Mar 1, 2025	KHC Kraft Heinz Co	Tax Payment(F)	7,160	$30.71	$219,884	Direct
Mar 1, 2025	KHC Kraft Heinz Co	Award(A)	19,255	-	-	Direct
Mar 1, 2025	KHC Kraft Heinz Co	Award(A)	5,785	-	-	Direct

1-16 of 16 transactions

About Frost Diana

Frost Diana (SEC CIK 0002006401) files insider reports with the SEC as Glbl Chief Growth Officer of Kraft Heinz Co (KHC) and Director of Wayfair Inc. (W).

Signal8 holds 10 ownership filings by Frost Diana (1 Form 3, 9 Form 4), filed between Feb 20, 2025 and Jun 22, 2026. Those filings report 16 transactions, from Mar 1, 2025 to Jun 18, 2026. Signal8's Form 4 history starts in Sep 2024.

The business address on Frost Diana's filings is in PITTSBURGH, PA.

Recent filings by Frost Diana

Jun 18, 2026: Open-market sale of KHC shares (Form 4, code S).
Mar 5, 2026: Grant or award of W shares (Form 4, code A).
Mar 1, 2026: Grant or award of KHC shares (Form 4, code A).
Mar 1, 2026: Tax withholding of KHC shares (Form 4, code F).
Mar 1, 2026: Grant or award of KHC shares (Form 4, code A).

Other insiders filing for Kraft Heinz Co (KHC)

How to read Form 4 transaction codes