DeMartini Robert
SEC insider (Form 3/4/5 filer). CIK 0001900302. Chief Executive Officer at Purple Innovation, Inc. (PRPL). 10 reported Form 4/5 transactions since Sep 2024; latest on Mar 31, 2026. Located in LEHI, UT.
Companies DeMartini Robert has filed insider reports for
- Purple Innovation, Inc. (PRPL): Director, Officer, Chief Executive Officer
DeMartini Robert
CIK: 0001900302
Transaction Breakdown
High conviction signal
Position reduction
Derivative conversions
Compensation grants
Gifts, tax withholding, conversions, dispositions to the issuer and other codes
Companies & Roles (1)
Purple Innovation, Inc.
Discretionary Trading P&L
Holdings
Transaction History (10 total)
- Mar 31, 2026PRPL
Purple Innovation, Inc.
ExerciseDirect80.4K shares- - Mar 31, 2026PRPL
Purple Innovation, Inc.
Tax PaymentDirect23.2K shares at avg. $0.66$15K - Mar 15, 2026PRPL
Purple Innovation, Inc.
ExerciseDirect56.5K shares- - Mar 15, 2026PRPL
Purple Innovation, Inc.
Tax PaymentDirect16.3K shares at avg. $0.71$12K - Mar 31, 2025PRPL
Purple Innovation, Inc.
ExerciseDirect80.4K shares- - Mar 31, 2025PRPL
Purple Innovation, Inc.
Tax PaymentDirect23.2K shares at avg. $0.76$18K - Mar 25, 2025PRPL
Purple Innovation, Inc.
ExerciseDirect166.7K shares- - Mar 25, 2025PRPL
Purple Innovation, Inc.
Tax PaymentDirect48.2K shares at avg. $0.79$38K - Mar 15, 2025PRPL
Purple Innovation, Inc.
ExerciseDirect56.5K shares- - Mar 15, 2025PRPL
Purple Innovation, Inc.
Tax PaymentDirect16.3K shares at avg. $0.90$15K
| Type | Shares | Price | Ownership | |||
|---|---|---|---|---|---|---|
| Mar 31, 2026 | PRPL Purple Innovation, Inc. | Exercise | 80,386 | - | $0 | Direct |
| Mar 31, 2026 | PRPL Purple Innovation, Inc. | Tax Payment | 23,192 | $0.66 | $15,335 | Direct |
| Mar 15, 2026 | PRPL Purple Innovation, Inc. | Exercise | 56,529 | - | $0 | Direct |
| Mar 15, 2026 | PRPL Purple Innovation, Inc. | Tax Payment | 16,309 | $0.71 | $11,516 | Direct |
| Mar 31, 2025 | PRPL Purple Innovation, Inc. | Exercise | 80,386 | - | - | Direct |
| Mar 31, 2025 | PRPL Purple Innovation, Inc. | Tax Payment | 23,232 | $0.76 | $17,638 | Direct |
| Mar 25, 2025 | PRPL Purple Innovation, Inc. | Exercise | 166,667 | - | - | Direct |
| Mar 25, 2025 | PRPL Purple Innovation, Inc. | Tax Payment | 48,167 | $0.79 | $38,052 | Direct |
| Mar 15, 2025 | PRPL Purple Innovation, Inc. | Exercise | 56,528 | - | - | Direct |
| Mar 15, 2025 | PRPL Purple Innovation, Inc. | Tax Payment | 16,337 | $0.90 | $14,702 | Direct |
1-10 of 10 transactions