Diaz Diana P
SEC insider (Form 3/4/5 filer). CIK 0001493839. CFO at Direct Digital Holdings, Inc. (DRCT). 14 reported Form 4/5 transactions since Sep 2024; latest on Oct 16, 2026. Located in HOUSTON, TX.
Companies Diaz Diana P has filed insider reports for
- Direct Digital Holdings, Inc. (DRCT): Officer, CFO
Diaz Diana P
CIK: 0001493839
Transaction Breakdown
High conviction signal
Position reduction
Derivative conversions
Compensation grants
Gifts, tax withholding, conversions, dispositions to the issuer and other codes
Companies & Roles (1)
Direct Digital Holdings, Inc.
Discretionary Trading P&L
Holdings
Transaction History (14 total)
- Oct 16, 2026DRCT
Direct Digital Holdings, Inc.
ExerciseDirect28 shares- - Oct 16, 2026DRCT
Direct Digital Holdings, Inc.
Tax PaymentDirect9 shares at avg. $0.32$2.88 - Apr 1, 2026DRCT
Direct Digital Holdings, Inc.
ExerciseDirect33 shares- - Apr 1, 2026DRCT
Direct Digital Holdings, Inc.
Tax PaymentDirect10 shares at avg. $3.34$33.4 - Mar 24, 2026DRCT
Direct Digital Holdings, Inc.
AwardDirectEmployee Stock Options (right to buy)
4.4K shares- - Jan 24, 2026DRCT
Direct Digital Holdings, Inc.
ExerciseDirect102 shares- - Jan 24, 2026DRCT
Direct Digital Holdings, Inc.
Tax PaymentDirect31 shares at avg. $16.48$510.88 - Oct 16, 2025DRCT
Direct Digital Holdings, Inc.
ExerciseDirect28 shares- - Apr 1, 2025DRCT
Direct Digital Holdings, Inc.
AwardDirectRestricted Stock Units
22.5K shares- - Apr 1, 2025DRCT
Direct Digital Holdings, Inc.
AwardDirectEmployee Stock Options (right to buy)
22.5K shares-
| Type | Shares | Price | Ownership | |||
|---|---|---|---|---|---|---|
| Oct 16, 2026 | DRCT Direct Digital Holdings, Inc. | Exercise | 28 | - | $0 | Direct |
| Oct 16, 2026 | DRCT Direct Digital Holdings, Inc. | Tax Payment | 9 | $0.32 | $3 | Direct |
| Apr 1, 2026 | DRCT Direct Digital Holdings, Inc. | Exercise | 33 | - | $0 | Direct |
| Apr 1, 2026 | DRCT Direct Digital Holdings, Inc. | Tax Payment | 10 | $3.34 | $33 | Direct |
| Mar 24, 2026 | DRCT Direct Digital Holdings, Inc. | Award Employee Stock Options (right to buy) | 4,375 | - | - | Direct |
| Jan 24, 2026 | DRCT Direct Digital Holdings, Inc. | Exercise | 102 | - | $0 | Direct |
| Jan 24, 2026 | DRCT Direct Digital Holdings, Inc. | Tax Payment | 31 | $16.48 | $511 | Direct |
| Oct 16, 2025 | DRCT Direct Digital Holdings, Inc. | Exercise | 28 | - | $0 | Direct |
| Apr 1, 2025 | DRCT Direct Digital Holdings, Inc. | Award Restricted Stock Units | 22,500 | - | - | Direct |
| Apr 1, 2025 | DRCT Direct Digital Holdings, Inc. | Award Employee Stock Options (right to buy) | 22,500 | - | - | Direct |
1-10 of 14 transactions