Frost Diana
SEC insider (Form 3/4/5 filer). CIK 0002006401. Glbl Chief Growth Officer at Kraft Heinz Co (KHC) and 1 other issuer. 16 reported Form 4/5 transactions since Sep 2024; latest on Jun 18, 2026. Located in PITTSBURGH, PA.
Companies Frost Diana has filed insider reports for
- Kraft Heinz Co (KHC): Officer, Glbl Chief Growth Officer
- Wayfair Inc. (W): Director
Frost Diana
CIK: 0002006401
Transaction Breakdown
Open Market Buys (P)0 (0.0%)
High conviction signal
Open Market Sales (S)2 (12.5%)
Position reduction
Option Exercises (M)0 (0.0%)
Derivative conversions
Awards (A)9 (56.3%)
Compensation grants
Other (G, F, J, C, D, …)5 (31.3%)
Gifts, tax withholding, conversions, dispositions to the issuer and other codes
Discretionary Trading P&L
Holdings
Transaction History (16 total)
- Jun 18, 2026KHC
Kraft Heinz Co
SaleDirect18.5K shares at avg. $23.05$427K - Mar 5, 2026W
Wayfair Inc.
AwardDirect3.2K shares- - Mar 1, 2026KHC
Kraft Heinz Co
AwardDirect13.2K shares- - Mar 1, 2026KHC
Kraft Heinz Co
Tax PaymentDirect10.7K shares at avg. $24.61$263K - Mar 1, 2026KHC
Kraft Heinz Co
AwardDirect40.4K shares- - Feb 2, 2026W
Wayfair Inc.
Tax PaymentDirect548 shares at avg. $104.72$57K - Nov 3, 2025W
Wayfair Inc.
Tax PaymentDirect548 shares at avg. $103.30$57K - Aug 1, 2025W
Wayfair Inc.
Tax PaymentDirect548 shares at avg. $65.22$36K - May 2, 2025W
Wayfair Inc.
SaleDirect527 shares at avg. $32.54$17K - Mar 6, 2025W
Wayfair Inc.
AwardDirect7.3K shares-
| Type | Shares | Price | Ownership | |||
|---|---|---|---|---|---|---|
| Jun 18, 2026 |  KHC Kraft Heinz Co | Sale | 18,502 | $23.05 | $426,532 | Direct |
| Mar 5, 2026 |  W Wayfair Inc. | Award | 3,176 | - | $0 | Direct |
| Mar 1, 2026 | KHC Kraft Heinz Co | Award | 13,194 | - | $0 | Direct |
| Mar 1, 2026 | KHC Kraft Heinz Co | Tax Payment | 10,668 | $24.61 | $262,539 | Direct |
| Mar 1, 2026 | KHC Kraft Heinz Co | Award | 40,361 | - | $0 | Direct |
| Feb 2, 2026 | W Wayfair Inc. | Tax Payment | 548 | $104.72 | $57,387 | Direct |
| Nov 3, 2025 | W Wayfair Inc. | Tax Payment | 548 | $103.30 | $56,608 | Direct |
| Aug 1, 2025 | W Wayfair Inc. | Tax Payment | 548 | $65.22 | $35,741 | Direct |
| May 2, 2025 | W Wayfair Inc. | Sale | 527 | $32.54 | $17,149 | Direct |
| Mar 6, 2025 | W Wayfair Inc. | Award | 7,299 | - | - | Direct |
1-10 of 16 transactions