Holland Joseph Michael
SEC insider (Form 3/4/5 filer). CIK 0002035547. Chief Supply Chain Officer at Vital Farms, Inc. (VITL). 8 reported Form 4/5 transactions since Sep 2024; latest on Sep 2, 2026. Located in AUSTIN, TX.
Companies Holland Joseph Michael has filed insider reports for
- Vital Farms, Inc. (VITL): Officer, Chief Supply Chain Officer
Holland Joseph Michael
CIK: 0002035547
Transaction Breakdown
Open Market Buys (P)1 (12.5%)
High conviction signal
Open Market Sales (S)0 (0.0%)
Position reduction
Option Exercises (M)0 (0.0%)
Derivative conversions
Awards (A)4 (50.0%)
Compensation grants
Other (G, F, J, C, D, …)3 (37.5%)
Gifts, tax withholding, conversions, dispositions to the issuer and other codes
Companies & Roles (1)
VITL
Vital Farms, Inc.
Officer
Discretionary Trading P&L
Holdings
Transaction History (8 total)
- Sep 2, 2026VITL
Vital Farms, Inc.
Tax PaymentDirect412 shares at avg. $10.12$4K - May 14, 2026VITL
Vital Farms, Inc.
PurchaseDirect12.5K shares at avg. $8.00$100K - Mar 5, 2026VITL
Vital Farms, Inc.
AwardDirect15.2K shares- - Mar 4, 2026VITL
Vital Farms, Inc.
Tax PaymentDirect969 shares at avg. $20.30$20K - Sep 2, 2025VITL
Vital Farms, Inc.
Tax PaymentDirect412 shares at avg. $51.90$21K - Mar 3, 2025VITL
Vital Farms, Inc.
AwardDirect7.5K shares- - Mar 3, 2025VITL
Vital Farms, Inc.
AwardDirect7.9K shares- - Sep 3, 2024VITL
Vital Farms, Inc.
AwardDirect3.9K shares-
| Type | Shares | Price | Ownership | |||
|---|---|---|---|---|---|---|
| Sep 2, 2026 | VITL Vital Farms, Inc. | Tax Payment | 412 | $10.12 | $4,169 | Direct |
| May 14, 2026 | VITL Vital Farms, Inc. | Purchase | 12,484 | $8.00 | $99,872 | Direct |
| Mar 5, 2026 | VITL Vital Farms, Inc. | Award | 15,184 | - | $0 | Direct |
| Mar 4, 2026 | VITL Vital Farms, Inc. | Tax Payment | 969 | $20.30 | $19,671 | Direct |
| Sep 2, 2025 | VITL Vital Farms, Inc. | Tax Payment | 412 | $51.90 | $21,383 | Direct |
| Mar 3, 2025 | VITL Vital Farms, Inc. | Award | 7,528 | - | - | Direct |
| Mar 3, 2025 | VITL Vital Farms, Inc. | Award | 7,924 | - | - | Direct |
| Sep 3, 2024 | VITL Vital Farms, Inc. | Award | 3,939 | - | $0 | Direct |
1-8 of 8 transactions