KERBY JEFFERY SCOTT
SEC insider (Form 3/4/5 filer). CIK 0001962555. Chief of Owned Retail at Purple Innovation, Inc. (PRPL). 9 reported Form 4/5 transactions since Sep 2024; latest on Mar 31, 2026. Located in LEHI, UT.
Companies KERBY JEFFERY SCOTT has filed insider reports for
- Purple Innovation, Inc. (PRPL): Officer, Chief of Owned Retail
KERBY JEFFERY SCOTT
CIK: 0001962555
Transaction Breakdown
High conviction signal
Position reduction
Derivative conversions
Compensation grants
Gifts, tax withholding, conversions, dispositions to the issuer and other codes
Companies & Roles (1)
Purple Innovation, Inc.
Discretionary Trading P&L
Holdings
Transaction History (9 total)
- Mar 31, 2026PRPL
Purple Innovation, Inc.
Tax PaymentDirect3.9K shares at avg. $0.66$3K - Mar 31, 2026PRPL
Purple Innovation, Inc.
ExerciseDirect13.6K shares- - Mar 15, 2026PRPL
Purple Innovation, Inc.
Tax PaymentDirect2.7K shares at avg. $0.71$2K - Mar 15, 2026PRPL
Purple Innovation, Inc.
DispositionDirectPerformance Stock Units
51.2K shares- - Mar 15, 2026PRPL
Purple Innovation, Inc.
ExerciseDirect9.2K shares- - Mar 31, 2025PRPL
Purple Innovation, Inc.
Tax PaymentDirect4.6K shares at avg. $0.76$4K - Mar 31, 2025PRPL
Purple Innovation, Inc.
ExerciseDirect13.6K shares- - Mar 15, 2025PRPL
Purple Innovation, Inc.
ExerciseDirect9.2K shares- - Mar 15, 2025PRPL
Purple Innovation, Inc.
Tax PaymentDirect3.1K shares at avg. $0.90$3K
| Type | Shares | Price | Ownership | |||
|---|---|---|---|---|---|---|
| Mar 31, 2026 | PRPL Purple Innovation, Inc. | Tax Payment | 3,920 | $0.66 | $2,592 | Direct |
| Mar 31, 2026 | PRPL Purple Innovation, Inc. | Exercise | 13,585 | - | $0 | Direct |
| Mar 15, 2026 | PRPL Purple Innovation, Inc. | Tax Payment | 2,651 | $0.71 | $1,872 | Direct |
| Mar 15, 2026 | PRPL Purple Innovation, Inc. | Disposition Performance Stock Units | 51,178 | - | - | Direct |
| Mar 15, 2026 | PRPL Purple Innovation, Inc. | Exercise | 9,186 | - | $0 | Direct |
| Mar 31, 2025 | PRPL Purple Innovation, Inc. | Tax Payment | 4,647 | $0.76 | $3,528 | Direct |
| Mar 31, 2025 | PRPL Purple Innovation, Inc. | Exercise | 13,585 | - | - | Direct |
| Mar 15, 2025 | PRPL Purple Innovation, Inc. | Exercise | 9,186 | - | - | Direct |
| Mar 15, 2025 | PRPL Purple Innovation, Inc. | Tax Payment | 3,142 | $0.90 | $2,827 | Direct |
1-9 of 9 transactions