MADDEN LARRY
SEC insider (Form 3/4/5 filer). CIK 0001284309. Chief Financial Officer at Viant Technology Inc. (DSP). 50 reported Form 4/5 transactions since Sep 2024; latest on Oct 13, 2026. Located in IRVINE, CA.
Companies MADDEN LARRY has filed insider reports for
- Viant Technology Inc. (DSP): Officer, Chief Financial Officer
MADDEN LARRY
CIK: 0001284309
Transaction Breakdown
High conviction signal
Position reduction
Derivative conversions
Compensation grants
Gifts, tax withholding, conversions, dispositions to the issuer and other codes
Companies & Roles (1)
Viant Technology Inc.
Discretionary Trading P&L
Holdings
Transaction History (50 total)
- Oct 13, 2026DSP
Viant Technology Inc.
SaleDirect20.7K shares at avg. $13.14$272K - Sep 18, 2026DSP
Viant Technology Inc.
SaleDirect14.6K shares at avg. $12.10$177K - Sep 16, 2026DSP
Viant Technology Inc.
SaleDirect17K shares at avg. $12.52$213K - Sep 10, 2026DSP
Viant Technology Inc.
Tax PaymentDirect24K shares at avg. $12.74$306K - Aug 11, 2026DSP
Viant Technology Inc.
SaleDirect26K shares at avg. $13.03$339K - Aug 11, 2026DSP
Viant Technology Inc.
SaleDirect1.4K shares at avg. $13.68$20K - Jul 23, 2026DSP
Viant Technology Inc.
SaleDirect2.8K shares at avg. $10.69$30K - Jul 8, 2026DSP
Viant Technology Inc.
SaleDirect11.3K shares at avg. $12.69$143K - Jul 7, 2026DSP
Viant Technology Inc.
SaleDirect9.1K shares at avg. $12.86$118K - Jul 6, 2026DSP
Viant Technology Inc.
SaleDirect10.1K shares at avg. $12.78$129K
| Type | Shares | Price | Ownership | |||
|---|---|---|---|---|---|---|
| Oct 13, 2026 | DSP Viant Technology Inc. | Sale | 20,711 | $13.14 | $272,060 | Direct |
| Sep 18, 2026 | DSP Viant Technology Inc. | Sale | 14,602 | $12.10 | $176,735 | Direct |
| Sep 16, 2026 | DSP Viant Technology Inc. | Sale | 17,042 | $12.52 | $213,284 | Direct |
| Sep 10, 2026 | DSP Viant Technology Inc. | Tax Payment | 24,016 | $12.74 | $305,964 | Direct |
| Aug 11, 2026 | DSP Viant Technology Inc. | Sale | 26,020 | $13.03 | $338,944 | Direct |
| Aug 11, 2026 | DSP Viant Technology Inc. | Sale | 1,431 | $13.68 | $19,570 | Direct |
| Jul 23, 2026 | DSP Viant Technology Inc. | Sale | 2,814 | $10.69 | $30,070 | Direct |
| Jul 8, 2026 | DSP Viant Technology Inc. | Sale | 11,273 | $12.69 | $143,110 | Direct |
| Jul 7, 2026 | DSP Viant Technology Inc. | Sale | 9,149 | $12.86 | $117,664 | Direct |
| Jul 6, 2026 | DSP Viant Technology Inc. | Sale | 10,097 | $12.78 | $128,999 | Direct |
1-10 of 50 transactions