McKeon Kathryn
SEC insider (Form 3/4/5 filer). CIK 0001908254. CMO and GM, Butter at Vital Farms, Inc. (VITL). 17 reported Form 4/5 transactions since Sep 2024; latest on May 14, 2026. Located in AUSTIN, TX.
Companies McKeon Kathryn has filed insider reports for
- Vital Farms, Inc. (VITL): Officer, CMO and GM, Butter
McKeon Kathryn
CIK: 0001908254
Transaction Breakdown
Open Market Buys (P)1 (5.9%)
High conviction signal
Open Market Sales (S)4 (23.5%)
Position reduction
Option Exercises (M)3 (17.6%)
Derivative conversions
Awards (A)2 (11.8%)
Compensation grants
Other (G, F, J, C, D, …)7 (41.2%)
Gifts, tax withholding, conversions, dispositions to the issuer and other codes
Companies & Roles (1)
VITL
Vital Farms, Inc.
Officer
Discretionary Trading P&L
Holdings
Transaction History (17 total)
- May 14, 2026VITL
Vital Farms, Inc.
PurchaseDirect604 shares at avg. $8.28$5K - Mar 16, 2026VITL
Vital Farms, Inc.
Tax PaymentDirect928 shares at avg. $17.21$16K - Mar 12, 2026VITL
Vital Farms, Inc.
Tax PaymentDirect1.7K shares at avg. $17.62$30K - Mar 5, 2026VITL
Vital Farms, Inc.
AwardDirect15.2K shares- - Mar 4, 2026VITL
Vital Farms, Inc.
Tax PaymentDirect784 shares at avg. $20.30$16K - Aug 18, 2025VITL
Vital Farms, Inc.
SaleDirect21.4K shares at avg. $49.08$1.1M - Aug 18, 2025VITL
Vital Farms, Inc.
ExerciseDirect21.4K shares at avg. $15.31$328K - Aug 15, 2025VITL
Vital Farms, Inc.
SaleDirect12K shares at avg. $47.59$571K - Mar 13, 2025VITL
Vital Farms, Inc.
Tax PaymentDirect1K shares at avg. $29.32$31K - Mar 13, 2025VITL
Vital Farms, Inc.
Tax PaymentDirect1.5K shares at avg. $29.32$44K
| Type | Shares | Price | Ownership | |||
|---|---|---|---|---|---|---|
| May 14, 2026 | VITL Vital Farms, Inc. | Purchase | 604 | $8.28 | $5,001 | Direct |
| Mar 16, 2026 | VITL Vital Farms, Inc. | Tax Payment | 928 | $17.21 | $15,971 | Direct |
| Mar 12, 2026 | VITL Vital Farms, Inc. | Tax Payment | 1,683 | $17.62 | $29,654 | Direct |
| Mar 5, 2026 | VITL Vital Farms, Inc. | Award | 15,184 | - | $0 | Direct |
| Mar 4, 2026 | VITL Vital Farms, Inc. | Tax Payment | 784 | $20.30 | $15,915 | Direct |
| Aug 18, 2025 | VITL Vital Farms, Inc. | Sale | 21,442 | $49.08 | $1,052,373 | Direct |
| Aug 18, 2025 | VITL Vital Farms, Inc. | Exercise | 21,442 | $15.31 | $328,277 | Direct |
| Aug 15, 2025 | VITL Vital Farms, Inc. | Sale | 12,005 | $47.59 | $571,318 | Direct |
| Mar 13, 2025 | VITL Vital Farms, Inc. | Tax Payment | 1,046 | $29.32 | $30,669 | Direct |
| Mar 13, 2025 | VITL Vital Farms, Inc. | Tax Payment | 1,500 | $29.32 | $43,980 | Direct |
1-10 of 17 transactions