SMITH W KEITH
SEC insider (Form 3/4/5 filer). CIK 0001203452. President at Direct Digital Holdings, Inc. (DRCT). 45 reported Form 4/5 transactions since Sep 2024; latest on Apr 1, 2026. Located in HOUSTON, TX.
Companies SMITH W KEITH has filed insider reports for
- Direct Digital Holdings, Inc. (DRCT): Director, Officer, President
SMITH W KEITH
CIK: 0001203452
Transaction Breakdown
High conviction signal
Position reduction
Derivative conversions
Compensation grants
Gifts, tax withholding, conversions, dispositions to the issuer and other codes
Companies & Roles (1)
Direct Digital Holdings, Inc.
Discretionary Trading P&L
Holdings
Transaction History (45 total)
- Apr 1, 2026DRCT
Direct Digital Holdings, Inc.
ExerciseDirect67 shares- - Apr 1, 2026DRCT
Direct Digital Holdings, Inc.
ExerciseDirect20 shares at avg. $3.29$65.8 - Mar 24, 2026DRCT
Direct Digital Holdings, Inc.
AwardDirectEmployee Stock Options (right to buy)
8.8K shares- - Mar 20, 2026DRCT
Direct Digital Holdings, Inc.
Tax PaymentDirect14 shares at avg. $3.52$49.28 - Mar 20, 2026DRCT
Direct Digital Holdings, Inc.
ExerciseDirect45 shares- - Jan 24, 2026DRCT
Direct Digital Holdings, Inc.
ExerciseDirect204 shares- - Jan 24, 2026DRCT
Direct Digital Holdings, Inc.
Tax PaymentDirect61 shares at avg. $16.48$1K - Nov 14, 2025DRCT
Direct Digital Holdings, Inc.
SaleIndirect100K shares at avg. $0.21$21K - Nov 13, 2025DRCT
Direct Digital Holdings, Inc.
SaleIndirect71.2K shares at avg. $0.37$26K - Sep 11, 2025DRCT
Direct Digital Holdings, Inc.
ConversionIndirect600K shares-
| Type | Shares | Price | Ownership | |||
|---|---|---|---|---|---|---|
| Apr 1, 2026 | DRCT Direct Digital Holdings, Inc. | Exercise | 67 | - | $0 | Direct |
| Apr 1, 2026 | DRCT Direct Digital Holdings, Inc. | Exercise | 20 | $3.29 | $66 | Direct |
| Mar 24, 2026 | DRCT Direct Digital Holdings, Inc. | Award Employee Stock Options (right to buy) | 8,750 | - | - | Direct |
| Mar 20, 2026 | DRCT Direct Digital Holdings, Inc. | Tax Payment | 14 | $3.52 | $49 | Direct |
| Mar 20, 2026 | DRCT Direct Digital Holdings, Inc. | Exercise | 45 | - | $0 | Direct |
| Jan 24, 2026 | DRCT Direct Digital Holdings, Inc. | Exercise | 204 | - | $0 | Direct |
| Jan 24, 2026 | DRCT Direct Digital Holdings, Inc. | Tax Payment | 61 | $16.48 | $1,005 | Direct |
| Nov 14, 2025 | DRCT Direct Digital Holdings, Inc. | Sale | 100,000 | $0.21 | $21,000 | Indirect |
| Nov 13, 2025 | DRCT Direct Digital Holdings, Inc. | Sale | 71,242 | $0.37 | $26,360 | Indirect |
| Sep 11, 2025 | DRCT Direct Digital Holdings, Inc. | Conversion | 600,000 | - | - | Indirect |
1-10 of 45 transactions