Vogensen Todd E.
SEC insider (Form 3/4/5 filer). CIK 0001612135. Chief Financial Officer at Purple Innovation, Inc. (PRPL). 10 reported Form 4/5 transactions since Sep 2024; latest on Mar 31, 2026. Located in LEHI, UT.
Companies Vogensen Todd E. has filed insider reports for
- Purple Innovation, Inc. (PRPL): Officer, Chief Financial Officer
Vogensen Todd E.
CIK: 0001612135
Transaction Breakdown
High conviction signal
Position reduction
Derivative conversions
Compensation grants
Gifts, tax withholding, conversions, dispositions to the issuer and other codes
Companies & Roles (1)
Purple Innovation, Inc.
Discretionary Trading P&L
Holdings
Transaction History (10 total)
- Mar 31, 2026PRPL
Purple Innovation, Inc.
ExerciseDirect24.1K shares- - Mar 31, 2026PRPL
Purple Innovation, Inc.
Tax PaymentDirect7.1K shares at avg. $0.66$5K - Mar 14, 2026PRPL
Purple Innovation, Inc.
Tax PaymentDirect12.7K shares at avg. $0.71$9K - Mar 14, 2026PRPL
Purple Innovation, Inc.
ExerciseDirect43.2K shares- - Mar 31, 2025PRPL
Purple Innovation, Inc.
Tax PaymentDirect7K shares at avg. $0.76$5K - Mar 31, 2025PRPL
Purple Innovation, Inc.
ExerciseDirect24.1K shares- - Mar 14, 2025PRPL
Purple Innovation, Inc.
ExerciseDirect43.2K shares- - Mar 14, 2025PRPL
Purple Innovation, Inc.
Tax PaymentDirect12.5K shares at avg. $0.90$11K - Mar 12, 2025PRPL
Purple Innovation, Inc.
AwardDirectRestricted Stock Units
450K shares- - Mar 12, 2024PRPL
Purple Innovation, Inc.
AwardDirectRestricted Stock Units
450K shares-
| Type | Shares | Price | Ownership | |||
|---|---|---|---|---|---|---|
| Mar 31, 2026 | PRPL Purple Innovation, Inc. | Exercise | 24,116 | - | $0 | Direct |
| Mar 31, 2026 | PRPL Purple Innovation, Inc. | Tax Payment | 7,079 | $0.66 | $4,681 | Direct |
| Mar 14, 2026 | PRPL Purple Innovation, Inc. | Tax Payment | 12,683 | $0.71 | $8,955 | Direct |
| Mar 14, 2026 | PRPL Purple Innovation, Inc. | Exercise | 43,210 | - | $0 | Direct |
| Mar 31, 2025 | PRPL Purple Innovation, Inc. | Tax Payment | 6,970 | $0.76 | $5,292 | Direct |
| Mar 31, 2025 | PRPL Purple Innovation, Inc. | Exercise | 24,116 | - | - | Direct |
| Mar 14, 2025 | PRPL Purple Innovation, Inc. | Exercise | 43,210 | - | - | Direct |
| Mar 14, 2025 | PRPL Purple Innovation, Inc. | Tax Payment | 12,488 | $0.90 | $11,238 | Direct |
| Mar 12, 2025 | PRPL Purple Innovation, Inc. | Award Restricted Stock Units | 450,000 | - | - | Direct |
| Mar 12, 2024 | PRPL Purple Innovation, Inc. | Award Restricted Stock Units | 450,000 | - | - | Direct |
1-10 of 10 transactions