STANLEY® Launches ALL BUILD. NO BULL., a Bold New Campaign Championing the Pros Who Keep It Real
STANLEY, a Stanley Black & Decker (NYSE: SWK) brand, launched its new ALL BUILD. NO BULL. positioning in Europe, backed by an overhauled product portfolio and a campaign aimed at trades professionals in small construction businesses. The campaign's centerpiece is Stan, a sharp-witted talking toolbox mascot that calls out empty claims and overcomplicated features in a series of advertising spots across digital, social and retail media.
Key figures
- Note
- approximate, per About Stanley Black & Decker boilerplate; no event-related financial figures disclosed
- Employee count
- 41000
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