OMNICOM MEDIA WAS AWARDED $3.3 BILLION IN NEW BILLINGS IN H1 2026, MORE THAN ANY OTHER GLOBAL MEDIA GROUP
Omnicom Media, the media network of Omnicom (NYSE: OMC), was awarded $3.3 billion in new billings in H1 2026 — the best performance among the five global media management groups, per COMvergence's Global Media Agency New Business Barometer. Measured as wins minus losses including retentions, total new business reached $3.15 billion, and PHD, Hearts United and OMD claimed three of the top five agency slots, with PHD #1 globally for both total and net new business. Global wins included Adidas, Bloomberg, IBM, On and Royal Caribbean International, while Hearts United retained 69% of its H1 business versus a 28% industry-wide retention rate tracked by COMvergence.
Key figures
- Markets
- 70+
- Specialists
- 40,000+
- Total new business
- $3.15 billion
- New billings h1 2026
- $3.3 billion
- Omnicom media billings
- $75.6 billion
- Industry retention rate
- 28%
- Hearts united retention rate
- 69%
AI analysis
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