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rhode Announces the Return of Limited Edition Favorites and New Exclusives at Sephora Across Europe and the U.K.

$ELFPress releaseSep 21, 2026, 9:00 AM ETRead the release

rhode, the beauty brand founded by Hailey Rhode Bieber and owned by e.l.f. Beauty (NYSE: ELF), will bring limited-edition favorites and new exclusives to Sephora across Europe and the U.K. beginning with the brand's Sephora launch on September 30, 2026. Early access to the Peptide Lip Tint in Pretzel begins at Sephora in Europe and the U.K.

Key figures

Deal Value Usd
1000000000
Sephora europe uk launch date
September 30, 2026
All retailers availability date
October 8, 2026
Rhode acquisition price 2025 usd
1000000000
Permanent online availability date
October 1, 2026

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