UPWARD RELAUNCHES AS THE HOME OF MODERN COURTSHIP
Match Group is relaunching Upward, its faith-based dating app founded in 2020, as the home of 'modern courtship' for singles dating with marriage in mind. The refreshed app experience adds Chivalry Mode, Marriage Timeline and Core Values, features designed to surface intentions, timelines and priorities earlier in dating. Match Group's 2026 Singles in America study found 72% of Gen Z want to get married, and the company estimates roughly one in four U.S. singles ages 18-34 strongly identify with traditional values around family, faith and community.
Key figures
- Upward founded year
- 2020
- Gen z want marriage pct
- 72%
- Traditional values share
- approximately 1 in 4 U.S. singles ages 18-34 strongly identifies with traditional values around family, faith and community
AI analysis
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