Comscore's Latest AI Intelligence Report Shows Competition Intensifying as Claude and Gemini Gain Ground on ChatGPT
Comscore released its Q2 2026 AI Intelligence Report, finding that ChatGPT's share of total AI prompt volume fell from 70% to 50% between January and June 2026 as consumers spread usage across a wider set of AI assistants. Rivals gained ground in the same window: Claude's share of AI prompt volume rose from 2% to 11% and Google's Gemini climbed from 17% to 30%, though ChatGPT remained the category leader with 168 million desktop conversations in June 2026.
Key figures
- Ai assistant reach
- 35% of desktop users and 29% of mobile users (June 2026) vs 25% and 12% (Jan 2025)
- Claude prompt share
- 2% (Jan 2026) to 11% (Jun 2026)
- Gemini prompt share
- 17% (Jan 2026) to 30% (Jun 2026)
- Brand mention growth
- Fashion +123%, Health/Beauty +150% (Jan-Mar 2026)
- Chatgpt prompt share
- 70% (Jan 2026) to 50% (Jun 2026)
- Google ai overview share
- 39.4% of desktop searches (June 2026), up from 25.8% (July 2025)
- Bing copilot search share
- 17.3%, up from 11.8%
- Claude desktop conversations
- 22.3 million (June 2026), peak of nearly 40 million (April 2026) vs 1.1 million (Oct 2025)
- Gemini desktop conversations
- 89 million (June 2026), up from 8 million a year earlier
- Chatgpt desktop conversations
- 168 million (June 2026)
- Sponsored ads in hotel prompts
- 6% (Mar 2026) to 24% (May 2026)
- Chatgpt multiplatform visitation
- 99 million, up from 59 million a year earlier
- Social platform ai assistant visitors
- TikTok 32% to 53%, Meta 32% to 47%, YouTube 30% to 39% (Jun 2025 to Jun 2026)
AI analysis
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