UGG® Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement
UGG, a division of Deckers Brands, launched Born to Feel, a global brand platform positioning the brand's iconic comfort as a catalyst for confidence and self-expression. The platform debuts with UGG Season, a worldwide series of in-person activations starting in New York City's Meatpacking District and extending across North America, Europe, Japan and China.
Key figures
- Ugg annual sales
- $2 billion+
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