Ally Launches Loyally: A Fee-Free Rewards Experience Built for Life Today
Ally Financial launched Loyally, its first-ever fee-free loyalty program, available now to existing bank and auto customers through the Ally app. The program replaces points systems and minimum balances with personalized offers, discounts, free subscriptions and VIP experiences, with individual perks valued at up to $1,000 a year and VIP experiences at up to $10,000.
Key figures
- Customers
- 9.6 million
- Total assets
- $200 billion
- Perk value per year usd
- 1000
- Vip experience value usd
- 10000
AI analysis
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