UGG Season Returns This Fall, Bringing the Rituals That Make Fall Feel Like Fall to Life Across North America
Deckers' UGG brand is relaunching its annual 'UGG Season' fall campaign across North America, anchored by a UGG Season Weekend on September 26-27 with immersive retail experiences. A limited-time Peanuts partnership lets customers personalize select Classic styles with 15 Snoopy and Peanuts-inspired motifs at U.S. stores, alongside a NYC takeover at Gansevoort Plaza and out-of-home advertising in New York and Los Angeles through October 25.
Key figures
- Ugg annual sales
- more than $2 billion
- Peanuts motif count
- 15
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