NIQ Expands Local Targeting Capabilities with Launch of TDLinx Audiences
NIQ launched TDLinx Audiences, a suite of local audience segments letting advertisers target consumers based on proximity to specific retailers, banners, and retail channels. More than 270 syndicated segments spanning a dozen-plus retail channels and thousands of verified store locations are now available in the U.S. through The Trade Desk, with custom segments available on request.
Key figures
- Population coverage
- approximately 82%
- Countries of operation
- 90
- Retail channels covered
- more than a dozen
- Syndicated audience segments
- 270
- Global consumer spend coverage
- $7.4 trillion
AI analysis
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