CORRECTING and REPLACING VIDEO Carter’s Shines a New Light on Childhood with Evolved Brand Promise, Refreshed Identity and “Watch Them Glow” Campaign
Carter's unveiled an evolved brand promise, "Let every child's light shine," alongside a refreshed logo and the new "Watch Them Glow" marketing campaign. The new identity rolls out across Carter's channels in 2026, with retail, product and packaging updates following in 2027; the campaign will run through December 2026 across CTV platforms including Roku, Disney+ and Hulu. The company also announced a new partnership with Outward Bound and continued support of Boys & Girls Clubs of America.
Key figures
- Years of heritage
- 161
- Company operated stores
- more than 1,000
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