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The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

$TTDPress releaseApr 26, 2026, 9:00 PM ETRead the release

The Trade Desk announced a partnership with short drama platform DramaBox, becoming the first demand-side platform to integrate this vertical short drama inventory. This collaboration enables global advertisers to programmatically reach audiences on this fast-growing mobile-first format within a unified open internet framework.

Key figures

Short drama mau top 20 apps
250000000
Global short drama market 2025
$3 billion

AI analysis

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