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Prudential Advisors is now Prudential Wealth Advisors

$PRUPress releaseSep 24, 2026, 6:00 AM ETRead the release

Prudential Financial renamed its U.S. financial advice business Prudential Advisors to Prudential Wealth Advisors, reflecting its shift to a modern wealth management platform. The unit supports more than 3,000 advisors and its AUM has grown over 60% in less than three years, from about $27 billion in 2023 to $44 billion, aided by the LPL Financial partnership.

Key figures

Advisors
more than 3,000
Total aum
$1.6 trillion
Wealth aum 2023
$27 billion
Wealth aum growth
more than 60% in less than three years
Wealth aum current
$44 billion

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.