Whole Foods Market Unveils the 2026 Local and Emerging Accelerator Program Early Growth Cohort
Whole Foods Market, part of Amazon's Worldwide Grocery Stores, announced the 10 brands selected for the 2026 Early Growth cohort of its Local and Emerging Accelerator Program (LEAP), now in its fifth year. The brands were chosen from more than 2,000 applications and may each qualify for a $25,000 equity investment from Whole Foods; products will be evaluated for shelf placement after the 12-week program.
Key figures
- Applications
- 2000
- Program year
- 5
- Cohort brands
- 10
- Leap brands since 2022
- 40
- Equity investment per brand
- 25000
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