Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel
Stagwell announced a strategic integration with FreeWheel to launch 'Stagwell Curate,' a centralized marketplace for premium video and connected TV advertising. By embedding FreeWheel's Curation Hub and Buyer Cloud into its media layer, Stagwell aims to reduce adtech fees and improve auction win rates for its agency clients. The initiative targets the growing CTV market, with U.S.
Key figures
- Us ctv ad spend 2026
- $37 billion
- Programmatic ctv growth yoy
- >15%
AI analysis
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