Adobe and the National Hockey League Partner to Deliver AI-Powered Fan Experiences Globally
Adobe has been named an Official Creative, Marketing and AI Partner of the NHL ahead of the 2026-27 season. The NHL and its 32 clubs will deploy Adobe CX Enterprise tools, including GenStudio for AI content production and Experience Platform with Journey Optimizer for real-time fan personalization.
Key figures
- Nhl clubs
- 32
- Nhl fan reach
- over 200 million fans across 147 countries
- Adobe brand customers
- 20,000+ brands
AI analysis
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