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Bath & Body Works Introduces Essentials, a New Body Care Franchise Made for Sensitive Skin

$BBWIPress releaseSep 28, 2026, 9:00 AM ETRead the release

Bath & Body Works launched Essentials, a new body care franchise developed to a hypoallergenic standard for sensitive skin, available in stores and online in the U.S. and Canada on Sept. 28. The line includes three formats — Skin Replenishing Body Wash ($18.95), Ultra Hydrating Body Lotion ($18.95) and Eau de Parfum ($39.95) — across three scents, with select products also on Amazon.

Key figures

Body wash price
$18.95
Body lotion price
$18.95
Eau de parfum price
$39.95
North america stores
more than 1,900
International locations
550-plus

AI analysis

The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.

AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.

    BBWI: Bath & Body Works Introduces Essentials, a New Body Care Franchise Made for Sensitive Skin — AI Analysis | Signal8