Align Technology Launches “SHIFT Happens” U.S. Campaign to Educate Adults About Lifelong Tooth Movement
Align Technology launched SHIFT Happens, a U.S. consumer campaign to educate adults about lifelong tooth movement and drive Invisalign conversations through trained doctors. The company cites an estimated 200 million U.S. adults who could benefit from orthodontic treatment, with only about 1% currently in treatment — framing adults as its largest untapped group.
Key figures
- Doctor customers
- 302.0 thousand
- Adults in treatment
- 1%
- Us adults could benefit
- 200 million
- Patients treated to date
- 23.5 million
- Consumer market opportunity
- 600 million
AI analysis
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