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CarMax Announces Leadership Appointments to Further Unify End-to-End Customer Experience, Advance Strategy for Growth

$KMXPress releaseSep 29, 2026, 6:00 AM ETRead the release

CarMax named Elizabeth Dirgins as EVP, Chief Digital and Customer Officer, a newly created role effective October 5 unifying the end-to-end customer experience across marketing, product and Edmunds teams. Jeff Campbell, a ten-year CarMax veteran, was promoted to SVP of Strategy, leading a newly centralized function combining strategy, data science, AI and pricing teams.

Key figures

Associates
approximately 28,000
Store locations
more than 255
Auto finance portfolio
$16 billion
Fy2026 used vehicles sold
approximately 780,000
Fy2026 wholesale vehicles
540,000
Auto loan originations fy2026
$8 billion
Virtual strategic update date
November 3, 8 a.m. ET

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.