Want to Drive a Giant Peanut? The PLANTERS® Brand Is Hiring
Hormel Foods' PLANTERS brand is recruiting three college graduates, called Peanutters, to drive the 26-foot NUTmobile on a year-long experiential marketing tour beginning June 2027. Applications are open through Nov. 1, 2026; the role pays a salary with full benefits, and last year's class visited 41 states, logged over 30,000 miles, and met more than 160,000 people.
Key figures
- Program start
- June 2027
- Annual revenue
- $12 billion
- People met 2026
- more than 160,000
- Peanutters hiring
- 3
- Miles traveled 2026
- over 30,000
- States visited 2026
- 41
- Application deadline
- Nov. 1, 2026
- Nutmobile length feet
- 26
AI analysis
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