Lola, the AI Assistant for Experiences, Debuts With New Membership Plans and Travel and Lifestyle Partners
Lola, an AI assistant for booking hotels, restaurants, and experiences, debuted today with backing from Booking Holdings (BKNG). The product combines conversational discovery and direct booking with paid membership tiers — Plus at $5 per month and VIP at $25 per month — offering preferred hotel rates, priority dining, and concierge access. Launch partners include Booking Holdings brands (Booking.com, OpenTable, KAYAK, Priceline, Agoda, FareHarbor) plus ResX, BLADE, Aero, SeatGeek, GetYourGuide, Nuitee, and Ten Group.
Key figures
- Commitment
- 12-month commitment on paid plans
- Vip plan price
- $25 per month
- Plus plan price
- $5 per month
- Aero discount vip
- $400 off
- Experiences count
- 200,000+
- Hotel savings vip
- up to 15% at four- and five-star hotels
- Aero discount plus
- $300 off
- Hotel savings plus
- 10% on qualifying hotels
- Blade transfer price
- $150
AI analysis
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