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e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks

$ELFPress releaseSep 30, 2026, 12:01 AM ETRead the release

e.l.f. Beauty's e.l.f. Cosmetics brand launched "The e.l.f.ing Magical Sisters," a Halloween-themed entertainment campaign spotlighting its Soft Glam Cream Blush & Bronzer Sticks. The spot, concepted in-house by e.l.f.

Key figures

Price point
$7/£7
New customer share
50% of purchasers are new to e.l.f.

AI analysis

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