Visa Expands "Infinite Tastes: Beyond the Menu" with a New Wave of Culinary Journeys Across Asia Pacific
Visa is expanding its chef-led Infinite Tastes: Beyond the Menu program, giving Visa Infinite cardholders exclusive culinary experiences across 13 Asia Pacific markets including Japan, Mainland China, India and Singapore. Visa's research cited in the release shows affluent cardholders drove more than 80% of incremental new spend between 2023 and 2025, with dining the top annual spend category for affluent consumers.
Key figures
- Markets covered
- 13
- Affluent incremental spend share
- more than 80%
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