rhode Launches at Sephora in Europe, Marking Its First Retail Presence Across 19 New Markets
rhode, the beauty brand e.l.f. Beauty acquired for $1 billion in 2025, is launching at Sephora across 19 new European markets starting September 30, 2026. The rollout puts rhode in over 500 Sephora stores and online across Europe, its first physical retail presence in the region, following a 2025 debut in the U.S., Canada, and the U.K. rhode reports it is the No.
Key figures
- New markets
- 19
- Acquisition value
- $1 billion (2025 acquisition of rhode by e.l.f. Beauty)
- Sephora stores europe
- over 500
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