34% of Global Consumers Say They Are Worse Off Financially Than a Year Ago as Households Adapt to a New Era of Permanent Uncertainty, NIQ Finds
NIQ released its Consumer Outlook: Guide to 2027, a global survey of more than 21,000 consumers across 31 countries, finding 34% of global consumers say they are financially worse off than a year ago while 30% say they are better off. NIQ's measured purchasing data shows more than $23 billion in value share shifting away from mainstream-priced CPG products toward both value and premium alternatives — a barbell, not simple trade-down.
Key figures
- Pct worse off
- 34%
- Pct better off
- 30%
- Cpg value shift
- $23 billion
- Countries surveyed
- 31
- Survey respondents
- more than 21,000
- Pct blaming living costs
- 77%
- Basket inflation since 2024
- $100 in 2024 now ~$105 globally
- Global consumer spend covered
- $7.4 trillion
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.