ONAR Completes Largest Acquisition in Company History: Advertise Purple Adds $17.1 Million of Revenue and $4.4 Million of Net Income, Bringing Combined Pro Forma Revenue to Approximately $23.5 Million
ONAR Holding completed its largest-ever acquisition, buying affiliate marketing agency Advertise Purple for up to $27.825 million including earnouts, funded by a $15 million financing announced the prior day. Advertise Purple generated roughly $17.1 million of net revenue, $4.4 million of net income, and $6.6 million of adjusted EBITDA in fiscal 2025, lifting pro forma combined revenue to about $23.5 million — roughly seven times ONAR's standalone figure. The deal also brings the Bloom data platform, with over 111 million performance records, into ONAR Labs alongside Retina AI and Cortex, with three of four strategic priorities (including a proposed Nasdaq uplisting) now completed.
Key figures
- Deal Value Usd
- 27825000
- Financing proceeds
- $15 million
- Active brands managed
- more than 400
- Proforma revenue fy2025
- $23.5 million
- Target net income fy2025
- $4.4 million
- Bloom performance records
- more than 111 million
- Target net revenue fy2025
- $17.1 million
- Target adjusted ebitda fy2025
- $6.6 million
AI analysis
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