More Than Half of U.S. Women Have Avoided Talking About an Intimate Wellness Concern Because They Felt Embarrassed or Uncomfortable, New Summer's Eve® Survey Finds
Summer's Eve, a Prestige Consumer Healthcare brand, released a 2,000-woman survey finding 63% of U.S. women believe intimate wellness conversations are easier than five years ago, yet 52% have avoided such conversations due to embarrassment. The findings support the brand's 'Let's Talk About It' campaign, including a stunt partnership with the Beaver Institute's BeaverCON conservation conference.
Key figures
- Survey size
- 2000
- Pct avoided conversation
- 52%
- Pct gen z avoided conversation
- 61%
- Pct say more comfortable than 5yrs ago
- 63%
AI analysis
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