LISTERINE® Launches Oral Care Counts This World Smile Day as Oral Disease Cases Rise to 3.73 Billion
Kenvue's LISTERINE brand launched Oral Care Counts, a multiyear global education and advocacy initiative timed to World Smile Day. The campaign cites research showing oral disease affects 3.73 billion people, with cases up 3.07% over four years, and promotes a three-step routine of brushing, flossing and rinsing with an essential-oil mouthrinse.
Key figures
- Who 2030 target
- 10% relative reduction in combined prevalence of main oral diseases vs 2019
- Global oral disease cases
- 3.73 billion
- Oral condition case growth
- 3.07% over four years
AI analysis
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