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The Boys Bring Hungryboy Hot Sauce To Walmart & Unveil Newest Halloween-Themed Flavor With Online Mystery Activation

$GAMEPress releaseOct 1, 2026, 8:00 AM ETRead the release

GameSquare's Hungryboy hot-sauce brand, created by YouTube collective The Boys, is going live on Walmart.com with six top-selling flavors and plans for Walmart store placement in early 2027. The brand has generated over $1 million in revenue since November 2025 and recently added Albertsons, World Market, and H-E-B as retail partners.

Key figures

Hungryboy revenue
$1 million
The boys followers
93 million+
Hungryboy revenue period
since November 2025

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