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Lincoln Financial and EBRI Research Highlights the Critical Importance of Benefits Education and Communication

$LNCPress releaseOct 1, 2026, 8:30 AM ETRead the release

Lincoln Financial and the Employee Benefit Research Institute released a three-part study of 408 employers, 170 brokers and 1,130 employees on voluntary benefits education ahead of annual enrollment. Key findings include 74% of employers citing positive recruitment and retention effects from voluntary benefits, but only 11% offering accident, critical illness and hospital indemnity insurance together.

Key figures

Study sample
408 employers, 170 brokers, 1,130 benefits-eligible employees
End of period account balances
$366 billion
Employers citing positive effects
74%
Employers offering all three supplemental health products
11%
Employees spending four hours or less on enrollment materials
86%

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.