Agoda Reveals Growing Asian Appetite for Germany's Oktoberfest
Agoda, Booking Holdings' Asia-focused digital travel platform, reports accommodation searches from Asian travelers into Germany during the Oktoberfest window (September 19 - October 4) accelerating across multiple markets. China led the growth with searches up 98% year-over-year, followed by India at 29% and Japan at 25%; South Korea and China topped overall search volume into Germany, while Japan led Munich-specific searches.
Key figures
- China search growth
- 98%
- India search growth
- 29%
- Japan search growth
- 25%
- Berlin search growth
- 29%
- Taiwan search growth
- 10%
- Malaysia search growth
- 12%
- Indonesia search growth
- 19%
AI analysis
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