TUMS Kicks Off the "TUMS Food Match Cup," a Celebration of Global Soccer Fandom and Food Love Through Bold Flavor Mashups

Haleon's TUMS brand launched the 'TUMS Food Match Cup,' a marketing campaign celebrating global soccer fandom and food culture through recipe mashups and fan experiences. The initiative extends Haleon's existing partnership with U.S. Soccer and features collaborations with creator Joshua Weissman, a multi-city food truck tour, and a daily sweepstakes.

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