Luvs Is Helping Parents With Affordable Diapers That Actually Work
P&G's value diaper brand Luvs is running a marketing giveaway in Jersey City on October 3, 2026, where a billboard built from free diaper packs will be dismantled by local families under the message 'leak protection shouldn't be a luxury.' Luvs is also donating more than 250,000 diapers to Feeding America and planning social media giveaways plus retailer discounts through year-end 2026.
Key figures
- Diaper donation
- 250,000 diapers
- Annual savings claim
- up to $500 per year
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