Advisors Adopt AI Fast, but Still Aren’t Getting Their Time Back, Says 2026 Morningstar Investor Perspectives Advisor Study
Morningstar released its 2026 Investor Perspectives Advisor study, finding rapid AI adoption among advisors with no-AI usage falling from 33% to 20% year-over-year. The study highlights a time paradox: advisors spend 53% of their workweek on client-focused work versus an ideal 63%, while only 18% rate AI tools as highly reliable for investment decisions. Private-markets adoption grew to 40% of advisors from 35%, but satisfaction with manager transparency fell to 25% from 38%, citing fees and fee transparency as the top due-diligence challenge at 46%.
Key figures
- Survey respondents
- 501
- Advisors no ai use 2025
- 33%
- Advisors no ai use 2026
- 20%
- Advisors client focused time share
- 53%
- Advisors ideal client focused share
- 63%
- Advisors offering private investments
- 40%
- Highly satisfied manager transparency
- 25% (down from 38%)
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.