Travel + Leisure Co. Partners with Wyndham to Develop Hotels Under the Sports Illustrated Resorts Brand
Travel + Leisure Co. expanded its partnership with Wyndham Hotels & Resorts to build, operate and scale hotels under the Sports Illustrated Resorts brand. The model targets developers and asset owners, offering standalone hotels or mixed-use destinations combining hotel, vacation ownership and residence components, with Wyndham providing distribution, loyalty and marketing infrastructure. The first fully branded destination, the 185-suite Sports Illustrated Resorts Nashville, is now open, with Chicago, Baton Rouge and Tuscaloosa projects slated for 2027-2028.
Key figures
- Resort pipeline
- ["Chicago (early 2027)","Baton Rouge (late 2027, first hotel component)","Tuscaloosa (2028, first ground-up resort)"]
- Nashville resort suites
- 185
- Wyndham rewards members
- over 126 million
AI analysis
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