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Travel + Leisure Co. Partners with Wyndham to Develop Hotels Under the Sports Illustrated Resorts Brand

$TNLPress releaseOct 5, 2026, 8:00 AM ETRead the release

Travel + Leisure Co. expanded its partnership with Wyndham Hotels & Resorts to build, operate and scale hotels under the Sports Illustrated Resorts brand. The model targets developers and asset owners, offering standalone hotels or mixed-use destinations combining hotel, vacation ownership and residence components, with Wyndham providing distribution, loyalty and marketing infrastructure. The first fully branded destination, the 185-suite Sports Illustrated Resorts Nashville, is now open, with Chicago, Baton Rouge and Tuscaloosa projects slated for 2027-2028.

Key figures

Resort pipeline
["Chicago (early 2027)","Baton Rouge (late 2027, first hotel component)","Tuscaloosa (2028, first ground-up resort)"]
Nashville resort suites
185
Wyndham rewards members
over 126 million

AI analysis

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